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Articles on focus, positioning, and sustainable growth.
Notes on brand identity, communication, and premium management.
Articles on AI, data, and digital transformation.
Articles on behavioral marketing, cognitive biases, and consumer psychology.
Erkan Terzi's events, projects, and media coverage — a 14-year track record.
Collaborations with Teknopark İstanbul, LG Electronics and Netpak mark the foundation of inMOLA's go-to-market chapter and reinforce its global ambitions.
Erkan Terzi announced that he has joined the Marketing Council established by Fast Company Türkiye, and shared that they will develop innovative projects together with industry leaders.
HWP announced that Erkan Terzi's book "Behavioural Marketing" — which combines his academic work with his industry experience — will be published by Efil Yayınevi in January 2022.
Written by Erkan Terzi, the book "Behavioural Marketing" is set to hit shelves in January 2022 with the support of Efil Yayınevi.
LG Türkiye Marketing Director Erkan Terzi noted that as more time was spent at home, interest in consumer electronics increased and brands saw positive results at the point of sale.
LG Türkiye has decided to continue its integrated communications services in the new period with Caretta İletişim, the agency it has worked with since 2011.
Erkan Terzi's commentary was featured under the heading "Brand Identity" in the 1 December 2020 issue of BrandMap.
LG Türkiye Marketing Director Erkan Terzi was the guest on Digital Age's video interview discussing the new wave of trends in consumer electronics.
In Capital magazine's "Brands Shaping the Digital Age" feature, Erkan Terzi outlined the original projects LG Türkiye plans to launch in the period ahead.
Ekonomist magazine's "Leaving Their Mark in Their Field" list featured the news of Erkan Terzi starting his new role as Brand Marketing Director.
Erkan Terzi's article titled "Personalisation 2.0" was published in the June 2019 issue of Marketing Türkiye.
Erkan Terzi's commentary on measurement metrics on Instagram and YouTube was featured in the July 2019 issue of Capital magazine.
The 22 October 2019 issue of Akşam featured LG's growth strategy in Türkiye alongside Erkan Terzi's commentary.
The 27 October 2019 issue of Para magazine told LG Türkiye's success story under the title "A South Korean Fairy Tale."
In the November 2019 issue of Digital Age, Erkan Terzi shared his forecast that Ultra HD will dominate the Türkiye TV market within two years.
Erkan Terzi's article on marketing communications was published in the January 2020 issue of Brand Map.
Erkan Terzi was featured in the "Shapers of the Digital Age" file in the February 2020 issue of Ekonomik Çözüm magazine.
In the 30 April 2020 issue of Milliyet Akdeniz, Erkan Terzi explained how to protect children from the dangers of the virtual environment.
In ICT Medya's cyberbullying feature, Erkan Terzi addressed the responsibilities of families and the public and private sectors in protecting children online, structured around five questions.
Discussing LG's premium product strategy in Türkiye, Jung Hwan Kim shared the company's growth targets in the home appliances market, saying, "We have confidence in Türkiye's potential."
LG Türkiye has launched the LG Club+ programme, which offers exclusive privileges to its customers. Erkan Terzi explained that the programme aims to increase LG customers' satisfaction.
In Mediacat's announcement that LG Türkiye became a new customer of Kimola's Consumer Insights Platform, Erkan Terzi commented on the importance of big data and accurate targeting in brand strategies.
Mediacat announced that LG Türkiye is the newest customer of Kimola's Consumer Insights Platform; Erkan Terzi commented on the partnership.
Erkan Terzi shared the story of the #V10suzOlmaz campaign launched for the Türkiye debut of the LG V10 and the interactive social media project aimed at young audiences.
Erkan Terzi was featured in Marketing Türkiye's "Digital Stars of 2015" review, sharing his commentary on the year's standout digital developments, agencies and campaigns.
In his Marketing Türkiye column, Erkan Terzi examined Coca-Cola's new strategy in its 2016 advertising campaign — abandoning the "happiness" theme and turning its attention to Generation Z.
In an article featured as the special cover story in the October 2015 issue of Marketing Türkiye magazine, Erkan Terzi assessed the impact of 4.5G technology on video consumption.
Erkan Terzi analysed the organic reach, engagement and click-through rates of Facebook and Twitter across 10 posts, offering a comparative assessment for digital marketers.
In the "Photograph with LG G4" contest organised by LG Electronics Türkiye, more than 28,000 users competed for prizes by sharing the most beautiful shots of their cities.