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Articles on focus, positioning, and sustainable growth.
Notes on brand identity, communication, and premium management.
Articles on AI, data, and digital transformation.
Articles on behavioral marketing, cognitive biases, and consumer psychology.
Erkan Terzi's events, projects, and media coverage — a 14-year track record.
Collaborations with Teknopark İstanbul, LG Electronics and Netpak mark the foundation of inMOLA's go-to-market chapter and reinforce its global ambitions.
Istanbul, Türkiye — inMOLA has announced the Early Access Launch of its advanced AI-driven marketing intelligence platform, built to redefine how brands interpret data and make decisions.
inMOLA has officially entered its Pilot (Proof of Concept) phase as a next-generation SaaS growth platform built on data-driven and algorithmic marketing modeling.
Erkan Terzi announced that he has joined the Marketing Council established by Fast Company Türkiye, and shared that they will develop innovative projects together with industry leaders.
A ground-up rebuild of Aselsan's corporate website: back end and front end rewritten, information architecture and functional use reworked as a UI/UX exercise. Winner of the Altın Örümcek Award.
In today's digital age, marketing has evolved beyond traditional methods. Creative and impactful advertising campaigns can capture the attention of audiences in ways that were once…
In the bustling heart of Broadway, amidst the iconic skyline and the endless stream of pedestrians, a visionary marketer named Erkan Terzi embarked on a mission to raise cancer awareness…
To honor World Cancer Day, Massive Bio—a leader in matching cancer patients to clinical trials—has created a video to raise awareness about cancer and the potential for artificial…
It is a usage study for controlling and improving the number of interactions and followers by looking at social media channels from a single window.
The calculation of the news value of the content published by brands by the press has become more difficult with the increase in the number of digital channels.
HWP announced that Erkan Terzi's book "Behavioural Marketing" — which combines his academic work with his industry experience — will be published by Efil Yayınevi in January 2022.
Written by Erkan Terzi, the book "Behavioural Marketing" is set to hit shelves in January 2022 with the support of Efil Yayınevi.
LG Türkiye Marketing Director Erkan Terzi noted that as more time was spent at home, interest in consumer electronics increased and brands saw positive results at the point of sale.
LG Türkiye has decided to continue its integrated communications services in the new period with Caretta İletişim, the agency it has worked with since 2011.
Erkan Terzi's commentary was featured under the heading "Brand Identity" in the 1 December 2020 issue of BrandMap.
LG Türkiye Marketing Director Erkan Terzi was the guest on Digital Age's video interview discussing the new wave of trends in consumer electronics.
In Capital magazine's "Brands Shaping the Digital Age" feature, Erkan Terzi outlined the original projects LG Türkiye plans to launch in the period ahead.
Ekonomist magazine's "Leaving Their Mark in Their Field" list featured the news of Erkan Terzi starting his new role as Brand Marketing Director.
Erkan Terzi's article titled "Personalisation 2.0" was published in the June 2019 issue of Marketing Türkiye.
Erkan Terzi's commentary on measurement metrics on Instagram and YouTube was featured in the July 2019 issue of Capital magazine.
The 22 October 2019 issue of Akşam featured LG's growth strategy in Türkiye alongside Erkan Terzi's commentary.
The 27 October 2019 issue of Para magazine told LG Türkiye's success story under the title "A South Korean Fairy Tale."
In the November 2019 issue of Digital Age, Erkan Terzi shared his forecast that Ultra HD will dominate the Türkiye TV market within two years.
Erkan Terzi's article on marketing communications was published in the January 2020 issue of Brand Map.
Erkan Terzi was featured in the "Shapers of the Digital Age" file in the February 2020 issue of Ekonomik Çözüm magazine.
In the 30 April 2020 issue of Milliyet Akdeniz, Erkan Terzi explained how to protect children from the dangers of the virtual environment.
In ICT Medya's cyberbullying feature, Erkan Terzi addressed the responsibilities of families and the public and private sectors in protecting children online, structured around five questions.
Discussing LG's premium product strategy in Türkiye, Jung Hwan Kim shared the company's growth targets in the home appliances market, saying, "We have confidence in Türkiye's potential."
LG Türkiye has launched the LG Club+ programme, which offers exclusive privileges to its customers. Erkan Terzi explained that the programme aims to increase LG customers' satisfaction.
In Mediacat's announcement that LG Türkiye became a new customer of Kimola's Consumer Insights Platform, Erkan Terzi commented on the importance of big data and accurate targeting in brand strategies.
Mediacat announced that LG Türkiye is the newest customer of Kimola's Consumer Insights Platform; Erkan Terzi commented on the partnership.
We launched a new digital project that is different and product-oriented. LG CS:GO Masters Tournament, sponsored by LG Electronics, will bring excitement to CS:GO fans!
With the basic projects we prepared for the promotion of LG TwinWash product, we want to increase both product exposure and interaction rate with great gifts.
With more than 100 thousand users, we have prepared an effective content-image contest for our LG Exposure application.
The gaming world is one of the most important and indispensable categories. We have prepared a different user version of Pac-man, one of the most popular games in the world.
We continued our test group work on the LG G6 model, which we first started with the G4. We received more than 15 thousand applications in 1 week. We established a test group of 25 people.
Youtube social media channel is very important for us brands. Both for our own brand accounts that we manage and for the advertising management we use in this area.
2017 Global Creative Advertising BP Contest Winner - We shot 2 new movies for the LG Minibeam projector.
We launched a new project within the scope of our LG white goods restructuring. Within the scope of this project, we will work with İdil Tatari.
We are about to finish a new and different project for LG. Especially digital projects that are more brand-oriented or product-oriented do not have the desired effect on sales, so we will…
27 July 2016 / Google-Youtube - Our priority is to make first and user-friendly works in our digital works; However, our contribution to brand value and all digital works that are reflected…
We are starting a new project for LG. Our LG Photo Awards project will start in August. At a time when mobile photography is at its peak, we did not want to leave LG customers alone.
We realized a very entertaining project with one of my favorite project works, Şezlong pleasure.
We launched a new project for LG's new flagship LG G5; LG G5 and Friends. With this project, we want to explain the modular structure of G5 to our users more.
Erkan Terzi shared the story of the #V10suzOlmaz campaign launched for the Türkiye debut of the LG V10 and the interactive social media project aimed at young audiences.
Erkan Terzi was featured in Marketing Türkiye's "Digital Stars of 2015" review, sharing his commentary on the year's standout digital developments, agencies and campaigns.
In my previous articles, I talked about the LG V10'suz Olmaz digital project we made for the LG V10 smartphone.
In his Marketing Türkiye column, Erkan Terzi examined Coca-Cola's new strategy in its 2016 advertising campaign — abandoning the "happiness" theme and turning its attention to Generation Z.
As 2015 comes to an end, we would like to close with one last project. LG Insta Academy!
We released the LG G4 Acapella Mix today; we announced it on our LG channels. It was one of the projects I enjoyed the most; I hope the number of likes will be quite high.
In an article featured as the special cover story in the October 2015 issue of Marketing Türkiye magazine, Erkan Terzi assessed the impact of 4.5G technology on video consumption.
Erkan Terzi analysed the organic reach, engagement and click-through rates of Facebook and Twitter across 10 posts, offering a comparative assessment for digital marketers.
In the "Photograph with LG G4" contest organised by LG Electronics Türkiye, more than 28,000 users competed for prizes by sharing the most beautiful shots of their cities.
For those who know, we prepared a project called Fotoğrafya with LG G4 in May 2015. Within the scope of the project that lasted 2 months, we broke a record.
Flops was one of my favorite game fictions; we were more interested in the visual details of the project than the coding.
It is not easy to do a project with Foursquare. We realized a special sales-oriented project for hundreds of Flo's stores.
