Erkan Terzi
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Articles on focus, positioning, and sustainable growth.

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Notes on brand identity, communication, and premium management.

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Articles on AI, data, and digital transformation.

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Aselsan·2023·ProjectProject

Aselsan Corporate Website

A ground-up rebuild of Aselsan's corporate website: back end and front end rewritten, information architecture and functional use reworked as a UI/UX exercise. Winner of the Altın Örümcek Award.

Aselsan corporate website home page

Aselsan's corporate website was rebuilt from the ground up. The work was not a visual refresh: both the back end and the front end were rewritten, and the functional use of the site was re-evaluated as a UI/UX exercise.

Corporate websites accumulate layers over time; each new section is added on top of the last, and the path to what a visitor is looking for gets longer. The work here was to unpick that accumulated structure and rebuild the information architecture around what visitors actually need. A separate route was defined for each of several distinct audiences — investors, job applicants, press and suppliers.

The project received the Altın Örümcek (Golden Spider) Award.

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        Articles on AI, data, and digital transformation.

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        Behavioral

        Articles on behavioral marketing, cognitive biases, and consumer psychology.

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        Articles on focus, positioning, and sustainable growth.

        Brand
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        Notes on brand identity, communication, and premium management.

        Digital
        Digital

        Articles on AI, data, and digital transformation.

        Behavioral
        Behavioral

        Articles on behavioral marketing, cognitive biases, and consumer psychology.

        Strategy
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        Articles on focus, positioning, and sustainable growth.

        Brand
        Brand

        Notes on brand identity, communication, and premium management.

        Digital
        Digital

        Articles on AI, data, and digital transformation.

        Behavioral
        Behavioral

        Articles on behavioral marketing, cognitive biases, and consumer psychology.

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        Author of books published in 12 countries. Writing on marketing strategy, digital transformation, and thought leadership. Founder of InMola.

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