Strategy
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Marketing Türkiye·11 Ekim 2015·PressOp-Ed
How Will 4.5G Technology Affect Consumption?
In an article featured as the special cover story in the October 2015 issue of Marketing Türkiye magazine, Erkan Terzi assessed the impact of 4.5G technology on video consumption.
October 2015 / Marketing Türkiye — Magazine Special Cover Story.
How will 4.5G technology affect video consumption? This is the central question of the general review and opinion piece.
In his article, Erkan Terzi examined the shift in consumers' video consumption habits as mobile internet speeds increase, and how brands should reshape their content strategies in this new era.