Using Data Through Consumer Insights

16 October 2018 / Mediacat — Kimola, which was incorporated in 2014 to process text data in the big data field and received TRY 1 million in investment this May, has welcomed LG Türkiye as a new customer of its Consumer Insights Platform.

Commenting on the partnership, LG Türkiye Digital Marketing Lead Erkan Terzi said: "The changing century and changing generations give us clues about how technology should be better used. To improve cost-efficiency as well as sales targets, it is necessary to leverage the importance of big data rather than mass usage, build more targeted customer segments and deliver the right promotion to the right customer. This is an important turning point both for your brand and for the customers you care about. Innovative organisations like Kimola, which focus on data segmentation and build qualified systems for brands based on customer behaviour analysis, deliver a service that benefits not just my brand but many brands when it comes to increasing sales and targeting the right consumers. In this context, I support all digital investments and systems that produce meaningful results through proper use of digital technologies — not for the sake of general individualisation. The better digital technology is used in this area, the greater the benefit for the brand."

Since its founding, Kimola's Consumer Insights Platform has worked with brands and organisations such as Japan Tobacco International, Nike and Ipsos. Operating in four countries — Türkiye, the United States, the United Kingdom and Canada — it transforms consumers' lifestyles into meaningful data and enables brands to obtain consumer profiles within seconds with AI support and to optimise their media and communications strategies.