Strategy
Articles on focus, positioning, and sustainable growth.
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Articles on focus, positioning, and sustainable growth.
Notes on brand identity, communication, and premium management.
Articles on AI, data, and digital transformation.
Articles on behavioral marketing, cognitive biases, and consumer psychology.
Written by Erkan Terzi, the book "Behavioural Marketing" is set to hit shelves in January 2022 with the support of Efil Yayınevi.
The book "Behavioural Marketing," written by Erkan Terzi, is preparing to take its place on the shelves in January 2022 with the support of Efil Yayınevi. For more information about the book, which explores the digitalising world of marketing…