Erkan Terzi
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Strategy
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Articles on focus, positioning, and sustainable growth.

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Notes on brand identity, communication, and premium management.

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Articles on AI, data, and digital transformation.

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Articles on behavioral marketing, cognitive biases, and consumer psychology.

← Press & Events
Technopat·6 Ocak 2022·PressAnnouncement

"Behavioural Marketing" Book Hits Shelves in January 2022

Written by Erkan Terzi, the book "Behavioural Marketing" is set to hit shelves in January 2022 with the support of Efil Yayınevi.

The book "Behavioural Marketing," written by Erkan Terzi, is preparing to take its place on the shelves in January 2022 with the support of Efil Yayınevi. For more information about the book, which explores the digitalising world of marketing…

Click for details and the full article…

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        Brand
        Brand

        Notes on brand identity, communication, and premium management.

        Digital
        Digital

        Articles on AI, data, and digital transformation.

        Behavioral
        Behavioral

        Articles on behavioral marketing, cognitive biases, and consumer psychology.

        Strategy
        Strategy

        Articles on focus, positioning, and sustainable growth.

        Brand
        Brand

        Notes on brand identity, communication, and premium management.

        Digital
        Digital

        Articles on AI, data, and digital transformation.

        Behavioral
        Behavioral

        Articles on behavioral marketing, cognitive biases, and consumer psychology.

        Strategy
        Strategy

        Articles on focus, positioning, and sustainable growth.

        Brand
        Brand

        Notes on brand identity, communication, and premium management.

        Digital
        Digital

        Articles on AI, data, and digital transformation.

        Behavioral
        Behavioral

        Articles on behavioral marketing, cognitive biases, and consumer psychology.

        About Me

        Author of books published in 12 countries. Writing on marketing strategy, digital transformation, and thought leadership. Founder of InMola.

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