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Articles on focus, positioning, and sustainable growth.
Notes on brand identity, communication, and premium management.
Articles on AI, data, and digital transformation.
Articles on behavioral marketing, cognitive biases, and consumer psychology.
Books
Seven books on marketing strategy, behavioural marketing, neuromarketing and digital transformation. “Behavioral Marketing” is sold in 12 countries including the UK, the US, Canada, France and Japan.
Unlock the Psychology Behind Every Purchase
The dark side of digital technology and its impact on society.
Unlock the secrets of the human brain and discover how modern marketing truly works.
Master the digital marketing tools of tomorrow — today.
Branding is no longer just a logo or a campaign — it's a science, a discipline.
Unlock the power of strategic thinking in today's competitive business world.
Unleashing the Power of Digital Strategies.