Erkan Terzi
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Articles on focus, positioning, and sustainable growth.

Brand
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Notes on brand identity, communication, and premium management.

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LG Electronics·23 Aralık 2016·ProjectProject

Enes Batur, Ruhi Cenet, Burak, Yap Yap and more…

Youtube social media channel is very important for us brands. Both for our own brand accounts that we manage and for the advertising management we use in this area.

Youtube social media channel is very important for us brands. Both for our own brand accounts that we manage and for the advertising management we use in this area. Today, we have worked with Turkey's best influencers on the YouTube channel. First of all, this channel has very important differences from other channels. Among all social channels, youtube is the channel where you can realize the most effective management. We know that video content is very popular today along with visual content. However, no social channel can come close to youtube in terms of phenomenon. We have worked with influencers on social channels such as instagram and vine, but youtube influencers and the value they bring to the brand are very different. All of these friends should be congratulated one by one. It is a great success to drag thousands or even millions of followers behind them, especially at this age. Today, there are dozens of people who want to be youtubers like these friends. However, it should not be forgotten that talent, patience and intelligence are required to be successful in this business. Friends who cannot provide this trilogy continue to remain in the background. Enes Batur, Ruhi Çenet, Afghan Rasulov, Burak Oyunda, Yap Yap, Oha Diyorum: this list is my favorite friends that I follow and enjoy working with.
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        Notes on brand identity, communication, and premium management.

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        Author of books published in 12 countries. Writing on marketing strategy, digital transformation, and thought leadership. Founder of inMOLA.

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