Strategy
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HWP·6 Ocak 2022·PressAnnouncement
HWP — "Behavioural Marketing" Hits Shelves in January!
HWP announced that Erkan Terzi's book "Behavioural Marketing" — which combines his academic work with his industry experience — will be published by Efil Yayınevi in January 2022.
Erkan Terzi is undoubtedly one of the names well known within technology industry circles. Following his time at a major company like LG Electronics, Terzi currently holds critical roles at ASELSAN and brings together his academic work and industry experience in his book "Behavioural Marketing," which will reach readers through Efil Yayınevi as of January 2022. Expected to draw particular attention from those interested in the technology and marketing sectors, Behavioural Marketing will be an important work both for shedding light on the industry and for offering a fresh vision.