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Articles on focus, positioning, and sustainable growth.
Notes on brand identity, communication, and premium management.
Articles on AI, data, and digital transformation.
Articles on behavioral marketing, cognitive biases, and consumer psychology.
Founder of inMOLA
Seven marketing books, sold in 12 countries. inMOLA: the world's first vendor-agnostic intelligent marketing decision engine; a SaaS product — coded from A to Z by Erkan Terzi, brought to market, and now used by dozens of customers.
Writing about marketing, applying it in the field and turning it into a product are usually three different people's jobs.
Ten books, seven of them on marketing: marketing strategy, behavioural marketing, neuromarketing and digital transformation. “Behavioral Marketing” is sold in 12 countries including the UK, the US, Canada, France and Japan.
BooksMarketing and communication strategy inside organisations such as Koç Group, Sabancı Group, LG Electronics, Aselsan, Comcast Spotlight and Ziylan Group. Received training from Microsoft, Google, IBM, Boğaziçi and Marmara University, and the Turkish Ministry of National Education.
Projects & pressThe world's first vendor-agnostic intelligent marketing decision engine. The idea, the software, the company and the sales all belong to the same person. Many explain marketing; few turn what they explain into a working product.
See inMOLA
MIT SloanDigital Marketing Analytics
UC BerkeleyMarketing Management
Rice UniversityAcademic English
İstanbul ÜniversitesiBusiness Administration
With over 25 years of marketing experience, his book "Behavioral Marketing" is sold in 12 countries. He writes and advises on marketing strategy and digital transformation, and is the founder of inMOLA — Turkey's first AI-powered marketing decision engine.
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