The Year's Most Important Developments with Digital Stars!

6 February 2016 / Marketing Türkiye — What were the year's most important developments in the digital space? Which digital agency caught the most attention? Which mobile app or internet venture comes to mind? We asked ten standout names in the digital marketing industry across nine different categories and determined the "Digital Stars of 2015" for Marketing Türkiye readers.

As digital marketing grows more popular by the day, investment in digital marketing strategies is rising at the same pace. It is fair to say that 2015 was the year of digital. To back that up with numbers: according to IAB Türkiye data, digital advertising investments grew from TRY 650 million in the first half of 2014 to TRY 789.3 million in the first half of 2015. In the advertising pie, digital replaced the share previously held by newspapers, magazines and radio; brands and investors that could not keep up with the transformation were left behind. We spoke with digital marketing experts about the "Digital Stars" that kept growing with great success in 2015. Which digital agency stood out during the year, which digital campaign was the most impressive, what was the most important digital development of the year? We asked these questions to Internet Consultant Atıf Ünaldı, BERA Media Group CEO Alper Afşin Özdemir, Useful and Promoqube Co-founder Özgür Alaz, Decathlon Buzz Managing Partner Vadi Efe, Wanda Digital Managing Partner Burak Günsev, LG Digital Marketing Director Erkan Terzi, IAB Türkiye Marketing Board Chair and MMA Türkiye Vice Chair Rima Erdemir, Lowe Istanbul Head of Digital Onur Çakı, Voden Digital Agency Vice Chair Taylan Eker and Project House Managing Partner Cüneyt Devrim.