Erkan Terzi
  • My Books
    • Behavioral Marketing
    • Secret of Digital Slavery
    • Neuro Marketing in Communication
    • Digital Marketing
    • Creative Brand Marketing
    • Strategic Marketing & Plan
    • Digital Marketing Mastery
  • Press & Events
TRENInMola
  • Home
  • About
  • Strategy
  • Brand
  • Digital
  • Behavioral
  • Press & Events
  • Contact
LangTREN
  • Home
  • About
  • Strategy
  • Brand
  • Digital
  • Behavioral
  • Press & Events
  • Contact

Search

Suggestions:
  • Strategy
  • Brand
  • Digital
  • Behavioral
Strategy
Strategy

Articles on focus, positioning, and sustainable growth.

Brand
Brand

Notes on brand identity, communication, and premium management.

Digital
Digital

Articles on AI, data, and digital transformation.

Behavioral
Behavioral

Articles on behavioral marketing, cognitive biases, and consumer psychology.

← Press & Events
LG Electronics·9 Haziran 2017·ProjectProject

Test Group Project

We continued our test group work on the LG G6 model, which we first started with the G4. We received more than 15 thousand applications in 1 week. We established a test group of 25 people.

We continued our test group work on the LG G6 model, which we first started with the G4. We received more than 15 thousand applications in 1 week. We established a test group of 25 people. Our project consisted of 2 stages. The first stage was when we received the applications for participation, and the second stage was the working practices in which the test group members fulfilled the given tasks. All test group members were smartphone users like us. We did not include any bloggers, influencers, etc. We asked the test group members to first use the smartphone and share their candid comments with us. Then we asked them to complete wide-angle photos, paired photos and video recording tasks. We got great results and shared these candid content with our users on our social media accounts. In addition, we added all comments to the LG G6 product page so that users who research LG G6 on our product pages can get accurate and candid information. Thanks to all friends and test group members who contributed to the project.
← All content
Featured
    Popular Articles
      Latest Added
        Categories
        Brand
        Brand

        Notes on brand identity, communication, and premium management.

        Digital
        Digital

        Articles on AI, data, and digital transformation.

        Behavioral
        Behavioral

        Articles on behavioral marketing, cognitive biases, and consumer psychology.

        Strategy
        Strategy

        Articles on focus, positioning, and sustainable growth.

        Brand
        Brand

        Notes on brand identity, communication, and premium management.

        Digital
        Digital

        Articles on AI, data, and digital transformation.

        Behavioral
        Behavioral

        Articles on behavioral marketing, cognitive biases, and consumer psychology.

        Strategy
        Strategy

        Articles on focus, positioning, and sustainable growth.

        Brand
        Brand

        Notes on brand identity, communication, and premium management.

        Digital
        Digital

        Articles on AI, data, and digital transformation.

        Behavioral
        Behavioral

        Articles on behavioral marketing, cognitive biases, and consumer psychology.

        About Me

        Author of books published in 12 countries. Writing on marketing strategy, digital transformation, and thought leadership. Founder of InMola.

        Follow Me

        Quick Links
        • inMOLA
        • About Me
        • Contact
        • Privacy
        Categories
        StrategyBrandDigitalBehavioral
        Subscribe to Newsletter

        Be the first to know about new articles.

        © 2026 Erkan Terzi. All rights reserved.

        Privacy ·