Erkan Terzi
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Strategy
Strategy

Articles on focus, positioning, and sustainable growth.

Brand
Brand

Notes on brand identity, communication, and premium management.

Digital
Digital

Articles on AI, data, and digital transformation.

Behavioral
Behavioral

Articles on behavioral marketing, cognitive biases, and consumer psychology.

← Press & Events
Capital·16 Eylül 2020·PressInterview

A Perfect Fit for Influential People

Erkan Terzi's commentary on measurement metrics on Instagram and YouTube was featured in the July 2019 issue of Capital magazine.

Capital — 01.07.2019 — Measurement metrics on Instagram and YouTube…

In the July 2019 issue of Capital magazine, Erkan Terzi discussed how brand measurement should be conducted on social media channels and evaluated performance data on Instagram and YouTube in particular.

Capital — A Perfect Fit for Influential People

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        Brand
        Brand

        Notes on brand identity, communication, and premium management.

        Digital
        Digital

        Articles on AI, data, and digital transformation.

        Behavioral
        Behavioral

        Articles on behavioral marketing, cognitive biases, and consumer psychology.

        Strategy
        Strategy

        Articles on focus, positioning, and sustainable growth.

        Brand
        Brand

        Notes on brand identity, communication, and premium management.

        Digital
        Digital

        Articles on AI, data, and digital transformation.

        Behavioral
        Behavioral

        Articles on behavioral marketing, cognitive biases, and consumer psychology.

        Strategy
        Strategy

        Articles on focus, positioning, and sustainable growth.

        Brand
        Brand

        Notes on brand identity, communication, and premium management.

        Digital
        Digital

        Articles on AI, data, and digital transformation.

        Behavioral
        Behavioral

        Articles on behavioral marketing, cognitive biases, and consumer psychology.

        About Me

        Author of books published in 12 countries. Writing on marketing strategy, digital transformation, and thought leadership. Founder of InMola.

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