Strategy
Articles on focus, positioning, and sustainable growth.
Hürriyet·14 Kasım 2019·PressNews
South Korean Technology Giant Grows with "Luxury"
Discussing LG's premium product strategy in Türkiye, Jung Hwan Kim shared the company's growth targets in the home appliances market, saying, "We have confidence in Türkiye's potential."
The South Korean technology giant is growing in Türkiye through "luxury."
LG plans to grow in the home appliances market with its premium products. Noting that Turkish consumers behave in ways similar to European consumers, Jung Hwan Kim said, "We have confidence in Türkiye's potential."
The LG Türkiye management aims to sustain its growth momentum in the period ahead by emphasising its investment in the premium product range and the young population's appetite for technology.