Kimola's New Customer: LG Türkiye

MediaCat 16.10.2018 — LG Türkiye is the new customer of the Consumer Insights Platform.

Kimola — which was incorporated in 2014 to process text data in the big data field and received TRY 1 million in investment this May — welcomes LG Türkiye as a new customer of its Consumer Insights Platform.

Commenting on the partnership, LG Türkiye Digital Marketing Lead Erkan Terzi said: "The changing century and changing generations give us clues about how technology should be better used. Instead of mass usage, you need to build more targeted customer segmentation by leveraging the importance of big data — to improve cost-efficiency and grow sales targets — and to deliver the right promotion to the right customer. This is an important turning point both for your brand and for the customers you care about. Innovative organisations like Kimola — which focus on data segmentation and build qualified systems for brands based on customer behaviour analysis — deliver a service that benefits not just my brand but many brands in increasing sales and targeting the right consumer. In this context, I support all digital investments and systems through which we can produce meaningful results by using digital technologies more correctly — not for the sake of general individualisation. The better digital technology is used in this area, the greater the benefit for the brand."

Since its founding, Kimola's Consumer Insights Platform has worked with brands and organisations such as Japan Tobacco International, Nike and Ipsos, transforming consumers' lifestyles into meaningful data in four countries — Türkiye, the United States, the United Kingdom and Canada — and enabling brands to obtain consumer profiles with AI within seconds and to optimise their media and communications strategies.