Erkan Terzi
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Notes on brand identity, communication, and premium management.

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LG Electronics·3 Kasım 2016·ProjectProject

Home Appliances with Kitchen

We launched a new project within the scope of our LG white goods restructuring. Within the scope of this project, we will work with İdil Tatari.

We launched a new project within the scope of our LG white goods restructuring. Within the scope of this project, we will work with İdil Tatari. We will organize a cooking contest in our LG Kitchen concept. We will be receiving special recipes from our users in our contest, which is open to everyone who loves to cook. We are starting to work with our 3 different food videos to be shot by İdil Tatari. Our categories are Pasta, Snack and Cake. The final preparations for our microsite are continuing rapidly. The excitement is at its peak in the grand finale and surprise gifts can be quite surprising.
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        Notes on brand identity, communication, and premium management.

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        Articles on AI, data, and digital transformation.

        Behavioral
        Behavioral

        Articles on behavioral marketing, cognitive biases, and consumer psychology.

        Strategy
        Strategy

        Articles on focus, positioning, and sustainable growth.

        Brand
        Brand

        Notes on brand identity, communication, and premium management.

        Digital
        Digital

        Articles on AI, data, and digital transformation.

        Behavioral
        Behavioral

        Articles on behavioral marketing, cognitive biases, and consumer psychology.

        Strategy
        Strategy

        Articles on focus, positioning, and sustainable growth.

        Brand
        Brand

        Notes on brand identity, communication, and premium management.

        Digital
        Digital

        Articles on AI, data, and digital transformation.

        Behavioral
        Behavioral

        Articles on behavioral marketing, cognitive biases, and consumer psychology.

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        Author of books published in 12 countries. Writing on marketing strategy, digital transformation, and thought leadership. Founder of InMola.

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