Undoubtedly, Erkan Terzi is one of the names that people in the technology sector know. Erkan Terzi, who was at the important levels of a big company such as LG Electronics and now ASELSAN in our country, will present his book Behavioral Marketing, which he created by drawing on his academic studies and experience in the sector, to the readers through Efil publications as of January 2022. Behavioral Marketing, which we think will attract the attention of people who are especially interested in the technology and marketing sector, will be an important work in terms of developing a different vision as well as shedding light on the sector.

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