Marketing & Salesby Erkan Terzi

In January 2019, I quickly walked into the office, sat down at my desk, and immediately started working. Updates were needed for different versions of our brand’s website. Most importantly, user consent was required for collecting what we call non-PI (Non-Personal Information) data, especially cookies. Emails from our Asian headquarters emphasized compliance with local legal regulations and consent requirements....

Book - What you need to win your digital war: Strategic Digital Marketing Plan Amazon Kindle in English - 2021 "Digital Marketing Mastery:...

Erkan Terzi, renowned marketing professional and expert, has released the second edition of his...

Book - Smash the Marketing Kingdom in the New Century: Behavior Marketing ...

Book - Win your marketing war with strategy: Strategic Marketing & Plan ...

Book - What you need to win your digital war: Strategic Digital Marketing Plan...

Incorporating behavioral marketing insights, brands should craft strategies that tap into psychological and sociological dynamics to deliver the right message to the right audience at the perfect moment. Companies like Amazon utilize customer data to make personalized recommendations, while Starbucks builds emotional and social...

Whether you are a small or large business owner or a marketing manager of...

We may be employees of a company, but we need to remember that these...

In behavioral marketing, the focus should not be on manipulating consumers, but rather on...

Years of research in marketing science have shown that unless those working in this...

In the marketing world, social marketing has become an indispensable tool for companies today. Unlike traditional advertising efforts, social marketing focuses on influencing societal...

In behavioral marketing, the focus should not be on manipulating consumers, but rather on understanding their emotional and psychological needs. Numerous psychological studies confirm that emotions play a dominant role in purchasing decisions. Therefore, brands must build their strategies around sincerity and openness. Building...

Today, with the ever-growing influence of social media, a fresh marketing channel has taken...

Incorporating behavioral marketing insights, brands should craft strategies that tap into psychological and sociological...

Incorporating behavioral marketing insights, brands should craft strategies that tap into psychological and sociological...

Success in digital advertising is not just about launching a campaign. True success comes...

The digital world offers enormous potential for brands, but it also creates an environment where mistakes are far less forgiving. With the right strategy, rapid growth can be achieved; however, even small errors can cause significant damage to brand reputation and budgets. For this...