Promotional efforts on social channels have become a powerful tool in behavior marketing. These efforts leverage psychological and social tendencies to build brand loyalty and drive sales. Academic research shows that consumer behaviors can be influenced through promotions on social media. For instance, limited-time...

As artificial intelligence (AI) continues to evolve, it's rapidly transforming the marketing landscape. While AI opens new possibilities for efficiency and scale, it also raises an uncomfortable question: which marketing roles will become obsolete? The answer is not just a prediction—it’s already happening. The Automation Wave:...