Promotional efforts on social channels have become a powerful tool in behavior marketing. These efforts leverage psychological and social tendencies to build brand loyalty and drive sales. Academic research shows that consumer behaviors can be influenced through promotions on social media. For instance, limited-time...
Incorporating behavioral marketing insights, brands should craft strategies that tap into psychological and sociological dynamics to deliver the right message to the right audience at the perfect moment. Companies like Amazon utilize customer data to make personalized recommendations, while Starbucks builds emotional and social...