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    Brand Marketing

    Branding & Sales on Social Channels

    Promotional efforts on social channels have become a powerful tool in behavior marketing. These efforts leverage psychological and social tendencies to build brand loyalty and drive sales. Academic research shows that consumer behaviors can be influenced through promotions on social media. For instance, limited-time...

    Effective Channel Strategies for Brands

    Incorporating behavioral marketing insights, brands should craft strategies that tap into psychological and sociological dynamics to deliver the right message to the right audience at the perfect moment. Companies like Amazon utilize customer data to make personalized recommendations, while Starbucks builds emotional and social...
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    Brand Growth and the Double Jeopardy Law!

    Whether you are a small or large business owner or a marketing manager of...

    Social Responsibility Projects

    We may be employees of a company, but we need to remember that these...

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    Branding & Sales on Social Channels

    Promotional efforts on social channels have become a powerful tool in behavior marketing. These...

    The Marketing Jobs AI Will Replace

    As artificial intelligence (AI) continues to evolve, it's rapidly transforming the marketing landscape. While...

    Which Jobs Will Artificial Intelligence Support in Marketing?

    Artificial Intelligence (AI) has become integral to the marketing world, embedding itself into operations,...

    Analyzing the Buying Behavior

    As a company, isn’t our ultimate goal to sell as many products as possible...