Book – Smash the Marketing Kingdom in the New Century: Behavior Marketing
Amazon Kindle in English / Kobo in English and Turkish – 2021

Smash the Marketing Kingdom in the New Century by Erkan Terzi

The world of marketing is constantly changing. Now, the innovations of the scientific world and the analysis studies of marketing managers enable us to reach more accurate results. If you want to achieve success by breaking the traditional marketing rules in the digitalized marketing world, you should experience new expansions. This book will show you that many of the truths you think you know are wrong. It will give you the necessary information to run successful marketing campaigns and increase your product or service sales.

In particular, it will tell you how to integrate classical marketing with digital marketing. The sample marketing strategy plan and digital communication work will give you not only theoretical but also practical strategic information and studies that have been applied directly to international big brands. After that, all you have to do is to make a more advanced strategic plan by adding the necessary pluses for your product and brand.

Find out how the actual marketing system works by including digital integration of the purchasing process. Review your brand valuation guidelines. Know how interaction-based social media formulations need to work to be successful. Examine how PR should transition to digital integration according to the new rules. Take a look at what you need to know for behavioral marketing and rewrite the rules!

This book will not make you a good marketing expert, it will make you a good marketing guru with a real understanding of marketing. Get ready to bring down the marketing kingdom of the new century!

  • BEHAVIORAL CONCEPT IN MARKETING
  • Customer’s Mind and the Subconscious Mind
  • Superconscious Mind Map
  • Emotional Domain Approach
  • Experience Field Approach
  • ANALYZING Purchasing BEHAVIOR
  • Emotional and Logical Behavior Approach by Channels
  • Analysis for Tracking Customer Behaviors
  • Use of Behavioral Segmentation in Marketing
  • Product Display and Indexing on Channels
  • Consumer Subconscious Configuration
  • Increasing Cognitive Fluidity
  • Trigger Uses in Marketing Content
  • Associating on Believed or Known Matters!
  • Have you studied Word Engineering?
  • Ide ntifying Sharp Lines of Content
  • What You Need for Your Website!
  • Social Chaos Power of Social Media
  • Product Diversity According to Strategic Plan
  • The Role of the Brand in the Digital Media
  • Brand/Product Usage in Search Engines
  • Being a Strong Brand in SEO!
  • Product Diversity According to Strategic Plan
  • Dealing with Negative Comments
  • What to Have in Social Media
  • Continue Digital Tracking
  • Data Management and Analysis Tools!
  • Location Based Ads and Trends
  • Video Analysis Methods in the Digital World
  • Advertising Usage in Digital Media Channels
  • Realizing Advertising Management in SEM!
  • Enter the Dark Web
  • FOCUSING SOME MARKETING ACTIVITIES
  • Channel Usage in Advertising Messages
  • Obtaining Data and Sales with the Use of Surveys
  • Marketing Approach with Maslow’s Pyramid
  • Generation Z and Consumption Habits
  • Children and Digital Marketing
  • Training Period!
  • BRAND EQUITY WORKS
  • Capturing Customer Intimacy
  • Brand Channel Uses
  • What You Need To Do For Influencer Marketing
  • The Role of the Brand in the Media
  • Product Association Technique in Physical Sales
  • Social Responsibility Projects in Brand Marketing
  • Promotion on Social Media
  • PR Value in Marketing Analysis
  • MARKETING COMMUNICATION PLAN (CASE STUDY)
  • DIGITAL COMMUNICATION MANAGEMENT (CASE STUDY)

Book Information:

  • ASIN ‏ : ‎ B0B1CNJHZQ
  • Publication date ‏ : ‎ May 14, 2022
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 4997 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 256 pages
  • Lending ‏ : ‎ Enabled