About

Erkan Terzi is a well-respected global marketing professional, with over 24 years of experience in the field of Marketing and Digital Interactive Solutions. He studied Digital Marketing Analysis at Massachusetts Institute of Technology (MIT) Sloan School, and went on to complete his master’s degree in Marketing and Digital Technologies at University of California, Berkeley. Prior to that, he earned his bachelor’s degree in Business Management, with a focus on marketing, from the esteemed Istanbul University – Faculty of Business Administration. He has also completed his second master’s degree with a thesis on marketing at Istanbul Bilgi University.

Erkan has worked for nationally and internationally recognized companies in Istanbul, Ankara and San Francisco, such as Koç Allianz, Aksigorta, Comcast Spotlight, Simfer, Ziylan Group, LG Electronics, and Aselsan. He has also provided consultancy and strategy plans for many companies and brands both domestically and abroad.

Currently, Erkan serves as Chief Marketing Officer (CMO) at Massive Bio, a New York-based company that conducts research in the field of technology and health. In his role as CMO, he has been instrumental in developing and executing effective marketing strategies that have helped the company achieve its business goals. Also he is “Business Mentor” about Marketing & Communication in Defence Industry Academy.

Erkan has received long-term technology and international marketing training and certificates from different institutions and organizations such as Microsoft, Ministry of National Education, Google, IBM, Marmara University, Boğaziçi University, and York Trade. He has authored books on Behavioral Marketing (Neuro Marketing, Digital Marketing, Corporate Brand Marketing, Strategic Marketing Plan, Strategic Digital Marketing Plan), Communication Technologies, and Digital Photography. His book “Behavioral Marketing” has been sold in England, United States, Canada, France, Spain, Japan, Italy, India, Brazil, Netherlands, Germany, and Turkey. His last book was published in 2023, “Secrets of Digital Slavery,” by Efil Yayınevi.

Erkan’s articles on marketing have been published in Capital, Para, Marketing Türkiye, Digital Age, Brand Map, Mediacat, Economist, Hurriyet, Milliyet, Akşam, Dünya Gazetesi, Chip, ICT, Yahoo, AA, HWP, etc. He has also attended numerous conferences and spoken on various marketing topics. During his business period, he won more than 30 awards within the scope of projects. He is currently working on marketing projects within the scope of digital analysis and improvement systems for marketing science. He has made 12 different and unique algorithm in marketing about Integrated Marketing Communication, Public Relations, Advertisement, Social Media, Cost Effective, Competitor Point, Survey Value, Promotion Value, Data Core, Life Periods, Digitalization Inside, AI Adaptation Systems.

Erkan Terzi is married and has two children.