Book – What you need to win your digital war: Strategic Digital Marketing Plan
Amazon Kindle in English – 2021

What you need to win your digital war by Erkan Terzi

This is case study and we prepared strategic digital marketing plan in one sample real case. In the field of Corporate Communications, it is aimed to have a modern digital communication system updated in line with company’s mission and strategic goals, with senior management support and competent personnel infrastructure. All company digital communication plan has been prepared by analyzing both internal sources and external source results reports.

  • Executive Summary
  • Digital Channel Management
  • ABC Local Competitor Analysis
  • ABC Global Competitor Analysis
  • ABC 2021 Targets
  • Communication Channel Usages
  • Channel Improvement Studies
  • Opening New Communication Channels
  • Definition of Brand Target Audience
  • Data Management System
  • Use of New Valuation Channels
  • Digital Advertising Media Channel Usage
  • Preparation of Communication Analysis Studies

Book Information:

  • ASIN ‏ : ‎ B0B1CJKX6R
  • Publication date ‏ : ‎ May 14, 2022
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 5009 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 112 pages
  • Lending ‏ : ‎ Enabled