Book – Win your marketing war with strategy: Strategic Marketing & Plan
Amazon Kindle in English – 2023 / Second Edition
In “Win Your Marketing War with Strategy: A Case Study in Strategic Marketing Planning,” author Erkan Terzi presents a comprehensive guide to developing a professional strategic marketing plan. Whether you are seeking to enhance your existing marketing systems or embark on a new strategic approach, this book provides valuable insights and practical strategies to elevate your marketing efforts.
The book begins with an exploration of the fundamental elements of a strong market base, followed by a detailed examination of key tools and techniques in strategic marketing planning. Readers will gain a deeper understanding of SWOT analysis, the BCG Box Matrix, customer buying factor analysis, value propositions in communications, and key performance indicators (KPIs). With a focus on practical application, Terzi guides readers through the process of competitor analysis and the identification of customer trends in the Turkish market.
The case study delves into specific examples of city penetration strategies for “ABC Product1” and “XYZ Product2,” as well as the effectiveness of marketing campaigns on “ABC TV and XYZ TV,” “ABC TV and KLM TV,” and “ABC TV and EFG TV.” These real-world examples provide valuable insights into successful marketing strategies and their impact on market share.
The book also covers marketing plan objectives, price-quality table development, and the implementation of the strategic square framework. Terzi outlines an “ABC Strategy to Market Share” approach, providing readers with a step-by-step roadmap for achieving marketing objectives.
Throughout the book, Terzi emphasizes the importance of promotion strategies and offers practical tips for creating effective campaigns that resonate with target audiences. The comprehensive summary plan consolidates the key learnings and serves as a guide for implementing the strategic marketing plan.
“Win Your Marketing War with Strategy” is a must-read for marketers, business owners, and professionals seeking to enhance their strategic marketing skills. With its case study approach, practical insights, and strategic frameworks, this book empowers readers to develop effective marketing strategies that drive business growth and success.
Book Information:
- Publication date : May 14, 2022
- Language : English
- File size : 4660 KB
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Not Enabled
- Word Wise : Enabled
- Print length : 134 pages
- Lending : Enabled
- Price : $ 8.99
