Win your marketing war with strategy
by
Erkan Terzi
Book
Book – Win your marketing war with strategy: Strategic Marketing & Plan
Amazon Kindle in English – 2021

This is Case Study in Strategic Marketing Plan. If you are looking for professional strategic marketing plan, you can see this strategic plan to improve your marketing systems. Included as:
- Basic Market Base
- SWOT Analysis
- BCG Box Matrix
- Customer Buying Factor Analysis
- Value Propositions in Communications
- Key Performance Indicators (KPIs)
- Competitor Analysis
- Penetration in Turkey as Customer Trends
- “ABC Product1” and “XYZ Product2” Trend City Penetration
- “ABC TV and XYZ TV” Trend City Penetration
- “ABC TV and KLM TV” Trend City Penetration
- “ABC TV and EFG TV” Trend City Penetration
- Marketing Plan Objectives
- Price Quality Table
- Strategic Square
- ABC Strategy to Market Share
- Summary Plan
- Promotion Strategy
Book Information:
- ASIN : B0B1CMPPHJ
- Publication date : May 14, 2022
- Language : English
- File size : 3434 KB
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Not Enabled
- Word Wise : Enabled
- Print length : 133 pages
- Lending : Enabled
Erkan Terzi
He studied Digital Marketing Analysis at Massachusetts Institute of Technology / MIT Sloan School. He completed his marketing specialization education on Marketing and Digital Technologies at the University of California, Berkeley. He received a bachelor’s degree in Business Management, with a focus on marketing, at Istanbul University – Faculty of Business Administration. He also studied academic language and studio photography at W.Rice University.
Now actively he has been working for ASELSAN as “Brand and Digital Marketing Lead”.
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