Book – Is your brain telling you lies: Neuro Marketing in Communication
Amazon Kindle in English – 2023 / Second Edition
In “Decoding Consumer Behavior: Unleashing the Power of Neuro Marketing,” author Erkan Terzi explores the profound impact of emotional perception and purchasing behaviors on the success of marketing efforts. Recognizing that individuals are the ultimate purchasers of products, Terzi emphasizes the inextricable link between emotional perception and consumer decision-making. While customers can readily answer the question “Why” they bought a product, they often overlook the “How” of the information and imagery that influenced their purchasing decisions. In fact, many purchasing choices are driven by internal emotional decisions rather than purely logical reasoning. Despite our unique differences, we all share internal drives and decision mechanisms that resemble the automation processes of factory products.
As marketing managers, Terzi underscores the importance of employing marketing tools honestly, transcending the confines of the capitalist system to achieve desired results. This approach cultivates brand loyalty among customers and establishes a powerful presence in the business world.
Terzi invites readers to delve into the intricate workings of the human brain, specifically the frontal cortex and limbic system. The frontal cortex, located in the frontal lobe, is where conscious decisions are made. It serves as the hub for questioning, filtering, and decision-making based on rational thinking. In contrast, the limbic system, situated deep within the brain, houses our long-term memory and serves as the foundation for emotions and behaviors. While the frontal cortex often ignores external influences, the limbic system diligently records, processes, and interprets these stimuli, prompting us to trust our intuition and instincts.
Within the pages of this book, Terzi covers a range of essential topics in behavioral marketing, including the behavioral concept in marketing, the customer’s mind and the subconscious mind, the superconscious mind map, and the emotional domain and experience field approaches. Readers gain valuable insights into analyzing purchasing behavior, content preparation, and the various stages of behavioral decision-making. Terzi explores the intricate interplay between emotional and logical behavior across different marketing channels, and offers practical guidance on tracking customer behaviors, leveraging digital channels, and ensuring customer happiness.
Topics such as behavioral segmentation, product display and indexing on channels, consumer subconscious configuration, visual explanation, auditory narration, emotional expression, expert lectures, and scientific lectures are thoroughly examined. Additionally, Terzi unveils three distinct ways of product introduction: classical conditioning, operant conditioning, and social conditioning. The book also delves into the concept of increasing cognitive fluidity and provides insights on trigger uses in marketing content, as well as the power of association based on beliefs and known matters. Readers are introduced to the fascinating field of word engineering and learn how to identify the sharp lines of content that captivate and engage consumers.
“Decoding Consumer Behavior: Unleashing the Power of Neuro Marketing” invites readers to reflect on their own purchasing experiences and contemplate the extent to which they truly make independent decisions or whether there exists another hidden entity within them, guiding their choices.
Embark on a transformative journey into the fascinating world of neuro marketing, and discover the untapped potential within consumer decision-making. Erkan Terzi’s insightful exploration empowers marketers to harness the power of emotions and subconscious drivers to unlock unprecedented success in their marketing endeavors.
- Publication date : May 14, 2022
- Language : English
- File size : 3959 KB
- Page Flip – Enabled
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Not Enabled
- Word Wise : Enabled
- Print length : 95 pages
- Lending : Enabled
- Price – $ 8.99
