MediaCat 16.10.2018. LG Turkey is the new customer of the Consumer Insight Platform.
Having been incorporated in 2014 to process text data in the field of big data, Kimola’s Consumer Insight Platform, which received an investment of 1 million TL in May this year, has LG Turkey as its new customer.
Commenting on the collaboration, Erkan Terzi, Digital Marketing Officer at LG Turkey, said: “The changing century and changing generations give us clues about how technology should be used better. You have to use the importance of big data to create more targeted customer segmentations and make the right promotion to the right customer in order to increase both your accurate costing and sales targets instead of mass use. This is an important breakthrough both for your brand and for the customers you care about. Innovative organizations such as Kimola, which target data segmentation and prepare quality systems for brands according to customer behavior analysis, offer a useful service not only for my own brand but also for many brands within the scope of increasing your sales and targeting the right consumers. In this context, I support all digital investments and systems in which you can get meaningful results, not for the sake of individualization in general, but especially by using digital technologies more accurately. I think that the better digital technology is used in this field, the more benefits can be achieved on behalf of the brand.”
Kimola’s Consumer Insight Platform, which has been working for institutions and brands such as Japan Tobacco International, Nike and Ipsos since its inception, transforms consumers’ lifestyles into meaningful data in four different countries, Turkey, the United States, the United Kingdom and Canada, and enables brands to receive consumer profiling with artificial intelligence in seconds and optimize their media and communication strategies.
