Book – Is your brain telling you lies: Neuro Marketing in Communication
Amazon Kindle in English – 2025 / Third Edition
Unlock the secrets of the human brain and discover how modern marketing truly works.
In this powerful third edition of Neuro Marketing in Communication, global marketing strategist Erkan Terzi delivers a cutting-edge guide to understanding consumer behavior, decision-making, and the emotional triggers that drive purchasing actions.
Drawing from behavioral science, neuromarketing, and real-world brand case studies, this book explores how emotional and rational thinking interact across digital and traditional channels—from social media and e-commerce to billboards and retail experiences. With insights from global brands like Amazon, Apple, Coca-Cola, Netflix, and Starbucks, you’ll learn how to decode subconscious signals and turn them into powerful marketing strategies.
Whether you’re a marketing executive, small business owner, behavioral economist, or digital strategist, this book will help you:
- Understand how the brain processes marketing messages
- Apply neuromarketing tools ethically and effectively
- Identify your customer’s subconscious behavior patterns
- Build brand loyalty and mental availability
- Use data-driven insights to design high-converting content
Includes:
- Actionable frameworks and diagrams
- Analysis of emotional and rational buying decisions
- Practical examples from both B2B and B2C markets
- Insights on AI, quantum technology, and the future of marketing
If you’re tired of outdated theories and ready to master the science behind influence and perception, Neuro Marketing in Communication is your ultimate playbook.
– Marketing isn’t just about selling—it’s about understanding how people think, feel, and decide.
Get your copy now and turn knowledge into conversion!
- Publication date : May 14, 2022
- Update date : May 1, 2025
- Language : English
- File size : 2.6 MB
- Page Flip – Enabled
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Not Enabled
- Word Wise : Enabled
- Print length : 151 pages
- Lending : Enabled
