Book – Creative Brand Marketing: Why You Don’t Have Branding
Amazon Kindle in English – 2025 / Third Edition

In the age of hyper-digital transformation, branding is no longer just a logo or a campaign—it’s a science, a discipline, and a long-term strategy. In Creative Brand Marketing, global marketing strategist Erkan Terzi guides readers through a sharp and insightful journey across the psychological, sociological, and anthropological layers that shape modern marketing.

Drawing from real business experience with brands like LG Electronics, Comcast, and Koç Group, and infused with advanced training from MIT and UC Berkeley, Terzi’s third edition brings fresh perspectives and new models for brand creation and management.

What You’ll Learn:

• Why you think you have branding—but don’t
• How to use behavioral insights and data to shape strong brand identities
• Strategic brand growth using the Double Jeopardy Law
• Branding tactics for Gen Z, children, and niche markets
• Actionable frameworks based on Maslow’s Hierarchy of Needs, influencer marketing, omnichannel strategy, and survey-based campaign planning
• The power of sports, social responsibility, and word-of-mouth marketing

Includes:

• Case studies from global brands like Coca-Cola, Apple, Tesla, Nike, McDonald’s, and more
• Real-world failures and successes that reveal the true cost of poor brand thinking
• Step-by-step brand communication strategies adapted for today’s AI-driven, data-centric world

This book is not just about building a brand. It’s about tearing down outdated systems and redefining marketing for the 21st century.

If you’re a marketer, entrepreneur, business strategist, or creative thinker ready to evolve, Creative Brand Marketing is your field guide to finally owning your brand.

Book Information:

• Publication date ‏ : ‎ May 14, 2022
• Update date : May 2, 2025
• Language ‏ : ‎ English
• File size ‏ : ‎ 2907 KB
• Text-to-Speech ‏ : ‎ Enabled
• Screen Reader ‏ : ‎ Supported
• Enhanced typesetting ‏ : ‎ Enabled
• X-Ray ‏ : ‎ Not Enabled
• Word Wise ‏ : ‎ Enabled
• Print length ‏ : ‎ 123 pages
• Lending ‏ : ‎ Enabled