Erkan Terzi is global marketing professional, with over years of experience in the field of Marketing and Digital Interactive Solutions. He studied Digital Marketing Analysis at Massachusetts Institute of Technology (MIT) Sloan School, and went on to complete his master’s degree in Marketing at University of California, Berkeley. Prior to that, he earned his bachelor’s degree in Business Management, with a focus on marketing, from the esteemed Istanbul University – Faculty of Business Administration. He has been also studying his second master’s degree with a thesis on marketing at Istanbul Bilgi University.

He has worked for nationally and internationally in Istanbul, Ankara and San Francisco, such as Koç Allianz, Aksigorta, Comcast Spotlight, Simfer, Ziylan Group, LG Electronics, Aselsan and Massive Bio. Also he is “Business Mentor” about Marketing & Communication in Defence Industry Academy.

He has received long-term technology and international marketing training and certificates from different institutions and organizations such as Microsoft, Ministry of National Education, Google, IBM, Marmara University, Boğaziçi University, and York Trade. He has authored books on Behavioral Marketing (Neuro Marketing, Digital Marketing, Corporate Brand Marketing, Strategic Marketing Plan, Strategic Digital Marketing Plan), Communication Technologies, and Digital Photography. His book “Behavioral Marketing” has been sold (12 countries) in England, United States, Canada, France, Spain, Japan, Italy, India, Brazil, Netherlands, Germany, and Turkey. His last book was published in 2023, “Secrets of Digital Slavery,” by Efil Yayınevi.

Erkan’s articles on marketing have been published in Capital, Para, Marketing Türkiye, Digital Age, Brand Map, Mediacat, Economist, Hurriyet, Milliyet, Akşam, Dünya Gazetesi, Chip, ICT, Yahoo, AA, HWP, etc. He has also attended numerous conferences and spoken on various marketing topics. During his business period, he won more than 30 awards within the scope of projects. He is currently working on marketing projects within the scope of digital analysis and improvement systems for marketing science. He has made 12 different and unique algorithm in marketing about Integrated Marketing Communication, Public Relations, Advertisement, Social Media, Cost Effective, Competitor Point, Survey Value, Promotion Value, Data Core, Life Periods, Digitalization Inside, AI Adaptation Systems. Erkan Terzi was invited to the Behavioural Economics programme on EcoTurk television channel in 2024 and gave information about “Mass Manipulation, Diderot Effect, Nudging Theory, Normative Influence Uses and Ethical Uses” in Marketing – click here to watch.

In 2024, Erkan Terzi was listed among the best CMOs in Turkey by ‘Fast Company’ and was invited to the Marketing Council.

Erkan Terzi is married and has two children.