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    About Erkan Terzi

    Marketing Books

    Behavior Marketing

    Book - Behavior Marketing Amazon Kindle in English / Kobo in English and Turkish - 2025 / Third Edition Unlock the Psychology Behind Every Purchase. In Behavioral Marketing, global marketing strategist Erkan Terzi takes you deep into the human mind to uncover how emotions, habits, social...
    Marketing Books

    Is your brain telling you lies?

    Book - Is your brain telling you lies: Neuro Marketing in Communication Amazon Kindle in English - 2025 / Third Edition Unlock the secrets of the human brain and discover how modern marketing truly works.In this powerful third edition of Neuro Marketing in Communication, global marketing...
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    Marketing Books

    Learn Real Digital World

    Book - Learn Real Digital World: Digital MarketingAmazon Kindle in English - 2025 /...
    Marketing Books

    Creative Brand Marketing

    Book - Creative Brand Marketing: Why You Don't Have Branding Amazon Kindle in English...
    Marketing Books

    Win your marketing war with strategy

    Book - Win your marketing war with strategy: Strategic Marketing & Plan Amazon Kindle...
    Activities

    Honored to Join Fast Company’s Marketing Council

    As the world of marketing continues to evolve with new developments each day, it's...
    Activities

    “Behavioral Economics” on EcoTurk TV

    This week, I had the pleasure of appearing on the "Behavioral Economics" program on...
    Activities

    Pioneering Digital Communication Integration Systems in Defense

    As the defense sector embarks on a new era where digital transformation becomes paramount,...
    Marketing Projects

    How Digital Truck Raised Cancer Awareness at Las Vegas!

    In today's digital age, marketing has evolved beyond traditional methods. Creative and impactful advertising...
    Marketing Projects

    Shaping the Future: It’s Curved Screen Campaign in Broadway

    In the bustling heart of Broadway, amidst the iconic skyline and the endless stream...
    Activities

    New Book – Uncovering the Dark Side of Technology: ‘Secret of Digital Slavery’

    Marketing professional and technology expert Erkan Terzi has just released his latest book, "Secret...
    Activities

    Transform Your Marketing Strategy with Erkan Terzi’s Comprehensive Guide, ‘Behavior Marketing’, Second Edition

    Erkan Terzi, renowned marketing professional and expert, has released the second edition of his...
    Activities

    Professional Business Life After Graduation / Istanbul University

    Erkan Terzi, a renowned business professional and expert in the field, recently conducted a...
    Activities

    Personel Branding / OSTIM Technical University

    Massive Bio CMO Erkan Terzi met with students at OSTİM Technical University. Terzi emphasized the importance...
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    Latest articles

    AI & Next Generation Marketing

    AI Speaks, but Humans Are Disappearing

    With the rise of artificial intelligence, the nature of the internet is undergoing a...
    Brand Marketing

    The Power and Evolution of Word-of-Mouth (WOM) Marketing

    In the realm of modern marketing—especially with the growing importance of social engagement and...
    Digital Marketing

    The Social Chaos Power of Social Media

    It is necessary to examine how social media can trigger individuals’ emotional and psychological...
    Brand Marketing

    Branding & Sales on Social Channels

    Promotional efforts on social channels have become a powerful tool in behavior marketing. These...

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