Erkan Terzi, renowned marketing professional and expert, has released the second edition of his bestselling book, “Behavior Marketing”. The book is a comprehensive guide to understanding and utilizing the latest techniques in marketing, with a focus on behavioral psychology and strategic planning.
The first edition of “Behavior Marketing” was a massive success, selling in multiple countries including England, United States, Canada, France, Spain, Japan, Italy, India, Brazil, Netherlands, Germany and Turkey within its first year of release. The second edition builds on the foundation of the first edition, with updated insights and strategies that reflect the rapidly changing marketing landscape.
The book is divided into several sections, including Neuro Marketing, Digital Marketing, Corporate Brand Marketing, Strategic Marketing Plan, and Strategic Digital Marketing Plan. Through real-world case studies and practical advice, Terzi offers readers a comprehensive understanding of how to craft effective marketing campaigns that speak directly to consumers’ needs and desires.
Terzi’s unique background as both a marketing professional and expert in behavioral psychology makes “Behavior Marketing” a must-read for anyone looking to improve their marketing strategy. “My goal with this book is to provide marketers with the tools and knowledge they need to create meaningful connections with their target audience,” says Terzi. “By understanding the psychology behind consumer behavior, we can craft marketing campaigns that are truly effective and engaging.”
The second edition of “Behavior Marketing” will be available in soon.