It is not easy to do a project with Foursquare. We realized a special sales-oriented project for hundreds of Flo’s stores. In general, digital projects are more branding; brand perception is higher. However, you need to do more comprehensive and integrated work for sales-oriented projects.
We prepared a special campaign for Valentine’s Day. We registered all of our stores on foursquare and asked our customers who came to our store on February 14th, Valentine’s Day, to check in. We identified users with the coefficients 14, 24, 34.
We realized the integrated system with all the screens in the store, and our winning customers were suddenly shown on the store screens with their photos. We ran this setup in all FLO stores in Turkey and our winning customers received a 50% discount!
By the way, we only ran the digital campaign for 1 day from 10:00 until 21:00 😉
