ErkanTerzi

Years of research in marketing science have shown that unless those working in this field thoroughly study and implement necessary applications and research, it all remains meaningless. This week, I visited several shopping malls in Istanbul and wondered why the stores of major brands were nearly empty. Why were there no customers in these stores? Of course, the current...

Book - What you need to win your digital war: Strategic Digital Marketing Plan Amazon Kindle in English - 2021 "Digital Marketing Mastery:...

As the world of marketing continues to evolve with new developments each day, it's...

Whether you are a small or large business owner or a marketing manager of...

This week, I had the pleasure of appearing on the "Behavioral Economics" program on...

Although sports marketing is similar to all marketing efforts in general, it is one...

Marketing professional and technology expert Erkan Terzi has just released his latest book, "Secret of Digital Slavery". The book delves into the dark side of digital technology and its impact on society. In "Secret of Digital Slavery", Terzi explores six key themes: digital lies, the...

Erkan Terzi, renowned marketing professional and expert, has released the second edition of his...

Book - Smash the Marketing Kingdom in the New Century: Behavior Marketing ...

Book - What you need to win your digital war: Strategic Digital Marketing Plan...

Book - The Brand Playbook: Mastering Marketing in the Digital Age Amazon...

In today's digital age, marketing has evolved beyond traditional methods. Creative and impactful advertising campaigns can capture the attention of audiences in ways that...

The calculation of the news value of the content published by brands by the press has become more difficult with the increase in the number of digital channels. The correct calculation of this valuation, which is the biggest problem, was realized within the scope...

It is a usage study for controlling and improving the number of interactions and followers by looking at social media channels from a single...

Years of research in marketing science have shown that unless those working in this...

Whether you are a small or large business owner or a marketing manager of...

Although sports marketing is similar to all marketing efforts in general, it is one...

Artificial intelligence has already started to change the marketing world both in terms of...

As the defense sector embarks on a new era where digital transformation becomes paramount, I am thrilled to announce my upcoming mentorship program focused on "Digital Communication Integration Systems." This pivotal training, scheduled for February 1-2 in Ankara, marks a significant milestone in our...