In today’s digitalized world, we live in an era where marketing teams are racing against time. While striving to achieve maximum efficiency with limited resources, every new tool can save us time, provide inspiration, or make our strategies smarter. At this point, ChatGPT, backed by the power of artificial intelligence, is creating a true revolution for marketing teams.
So how...
Every in-depth analysis of consumer behavior repeatedly reveals a simple truth: people often make decisions not through rational processes but via irrational cognitive paths. This is precisely where cognitive biases, one of the foundational elements of marketing, come into play. A consumer’s purchasing decisions...
In the realm of modern marketing—especially with the growing importance of social engagement and brand perception—the concept of Word-of-Mouth (WOM) Marketing continues to play a pivotal role in strengthening brand reputation and customer loyalty. As social media platforms have surged in popularity, the influence...
In the realm of modern marketing—especially with the growing importance of social engagement and brand perception—the concept of Word-of-Mouth (WOM) Marketing continues to play a pivotal role in strengthening brand reputation and customer loyalty. As social media platforms have surged in popularity, the influence...
In the marketing world, social marketing has become an indispensable tool for companies today. Unlike traditional advertising efforts, social marketing focuses on influencing societal...
The digital world offers enormous potential for brands, but it also creates an environment where mistakes are far less forgiving. With the right strategy, rapid growth can be achieved; however, even small errors can cause significant damage to brand reputation and budgets. For this...