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    Behaviour Marketing

    Cognitive Biases That Influence Our Decisions and Their Impact on Marketing

    Every in-depth analysis of consumer behavior repeatedly reveals a simple truth: people often make decisions not through rational processes but via irrational cognitive paths. This is precisely where cognitive biases, one of the foundational elements of marketing, come into play. A consumer’s purchasing decisions may vary depending on the product, the brand, and the marketing approach used. However, studies...
    AI & Next Generation Marketing

    A New Era for Marketing Teams with ChatGPT

    In today’s digitalized world, we live in an era where marketing teams are racing against time. While striving to achieve maximum efficiency with limited resources, every new tool can save us time, provide inspiration, or make our strategies smarter. At this point, ChatGPT, backed...
    Trend In Marketing

    Google Marketing Live 2025, Ushering in the AI-First Era of Digital Marketing

    On May 21, 2025, Google hosted its annual Google Marketing Live (GML) event, unveiling...
    AI & Next Generation Marketing

    AI Speaks, but Humans Are Disappearing

    With the rise of artificial intelligence, the nature of the internet is undergoing a...
    Brand Marketing

    The Power and Evolution of Word-of-Mouth (WOM) Marketing

    In the realm of modern marketing—especially with the growing importance of social engagement and...
    Digital Marketing

    The Social Chaos Power of Social Media

    It is necessary to examine how social media can trigger individuals' emotional and psychological...
    Brand Marketing

    Branding & Sales on Social Channels

    Promotional efforts on social channels have become a powerful tool in behavior marketing. These...
    AI & Next Generation Marketing

    The Marketing Jobs AI Will Replace

    As artificial intelligence (AI) continues to evolve, it's rapidly transforming the marketing landscape. While...
    AI & Next Generation Marketing

    Which Jobs Will Artificial Intelligence Support in Marketing?

    Artificial Intelligence (AI) has become integral to the marketing world, embedding itself into operations,...
    Behaviour Marketing

    Analyzing the Buying Behavior

    As a company, isn’t our ultimate goal to sell as many products as possible...
    Digital Slavery

    Meta & Google, Today and Tomorrow

    Facebook—now known as Meta—has been a central player in the digital world for nearly...
    Marketing Books

    Behavior Marketing

    Book - Behavior Marketing Amazon Kindle in English / Kobo in English and Turkish - 2025 / Third Edition Unlock the Psychology Behind Every...
    Marketing Books

    Is your brain telling you lies?

    Book - Is your brain telling you lies: Neuro Marketing in Communication Amazon Kindle...
    Marketing Books

    Learn Real Digital World

    Book - Learn Real Digital World: Digital MarketingAmazon Kindle in English - 2025 /...
    Marketing Books

    Creative Brand Marketing

    Book - Creative Brand Marketing: Why You Don't Have Branding Amazon Kindle in English...
    Marketing Books

    Win your marketing war with strategy

    Book - Win your marketing war with strategy: Strategic Marketing & Plan Amazon Kindle...
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    BEHAVIOR & DIGITAL MARKETING

    Behaviour Marketing

    Cognitive Biases That Influence Our Decisions and Their Impact on Marketing

    Every in-depth analysis of consumer behavior repeatedly reveals a simple truth: people often make...
    Behaviour Marketing

    Analyzing the Buying Behavior

    As a company, isn’t our ultimate goal to sell as many products as possible...
    Behaviour Marketing

    Understanding the Customer Mind and the Role of the Subconscious

    The breakthroughs in psychology and sociology during the 19th century brought concepts into our...
    Behaviour Marketing

    The Red Net Illusion: A Lesson in Ethical Behavioral Marketing

    In my previous article, we emphasized that marketing is "a scientific discipline designed to...
    Behaviour Marketing

    Marketing – A Scientific Discipline at Its Core

    Marketing is far more than the art of promoting products; it is a true...
    Digital Marketing

    The Social Chaos Power of Social Media

    It is necessary to examine how social media can trigger individuals' emotional and psychological...
    Digital Marketing

    Essential Strategies for Websites and Mobile Applications

    In today’s interconnected world, accessing information about a company’s products and brand is only...
    Digital Marketing

    The Ultimate Social Media Guide for Employees

    Building a Strong Brand Presence while Balancing Personal and Professional Life / 7+7. In...
    AI & Next Generation Marketing

    A New Era for Marketing Teams with ChatGPT

    In today’s digitalized world, we live in an era where marketing teams are racing...
    AI & Next Generation Marketing

    AI Speaks, but Humans Are Disappearing

    With the rise of artificial intelligence, the nature of the internet is undergoing a...
    AI & Next Generation Marketing

    The Marketing Jobs AI Will Replace

    As artificial intelligence (AI) continues to evolve, it's rapidly transforming the marketing landscape. While...
    AI & Next Generation Marketing

    Which Jobs Will Artificial Intelligence Support in Marketing?

    Artificial Intelligence (AI) has become integral to the marketing world, embedding itself into operations,...
    AI & Next Generation Marketing

    How Blockchain Technology Is Shaping the Future of Marketing

    Blockchain, a decentralized ledger system, securely records digital transactions without relying on a central...
    AI & Next Generation Marketing

    The Impact of Artificial Intelligence and Quantum Innovation on the Marketing Landscape

    Artificial intelligence is already reshaping the marketing industry — both in how brands manage...

    BRAND & SALES IN MARKETING

    Brand Marketing

    The Power and Evolution of Word-of-Mouth (WOM) Marketing

    In the realm of modern marketing—especially with the growing importance of social engagement and brand perception—the concept of Word-of-Mouth (WOM) Marketing continues to play a pivotal role in strengthening brand reputation and customer loyalty. As social media platforms have surged in popularity, the influence...
    Brand Marketing

    Branding & Sales on Social Channels

    Promotional efforts on social channels have become a powerful tool in behavior marketing. These...
    Advertisement

    Effective Channel Strategies for Brands

    Incorporating behavioral marketing insights, brands should craft strategies that tap into psychological and sociological...
    Customer Management

    Capturing True Customer Sincerity

    In behavioral marketing, the focus should not be on manipulating consumers, but rather on...
    Sales Strategy

    Ensuring Customer Flow for Stores!

    Years of research in marketing science have shown that unless those working in this...

    SOME PROJECT' S VIDEO

    DIGITAL SLAVERY & MARKETING

    Digital Slavery

    Meta & Google, Today and Tomorrow

    Facebook—now known as Meta—has been a central player in the digital world for nearly two decades. Yet, in recent years, it has faced some...
    Digital Slavery

    How Far Can We Keep Our Children Away from Digital Traps?

    Protecting our children from data-driven digital systems is becoming increasingly difficult. Today, a child...
    Digital Slavery

    Where Do Companies Stand in Data Collection from Consumers?

    In January 2019, I quickly walked into the office, sat down at my desk,...
    Brand Marketing

    The Power and Evolution of Word-of-Mouth (WOM) Marketing

    In the realm of modern marketing—especially with the growing importance of social engagement and brand perception—the concept of Word-of-Mouth (WOM) Marketing continues to play a pivotal role in strengthening brand reputation and customer loyalty. As social media platforms have surged in popularity, the influence...
    General Marketing

    The Power of Social Marketing in Brand Valuation and Digital Integration

    In the marketing world, social marketing has become an indispensable tool for companies today. Unlike traditional advertising efforts, social marketing focuses on influencing societal...

    ADVERTISEMENT IN MARKETING

    Advertisement

    What You Should Know About Influencer Marketing

    Today, with the ever-growing influence of social media, a fresh marketing channel has taken...
    Advertisement

    Effective Channel Strategies for Brands

    Incorporating behavioral marketing insights, brands should craft strategies that tap into psychological and sociological...
    Advertisement

    Effective Channel Strategies for Brands

    Incorporating behavioral marketing insights, brands should craft strategies that tap into psychological and sociological...
    Advertisement

    Measuring Digital Advertising and Analysis Systems

    Success in digital advertising is not just about launching a campaign. True success comes...
    Advertisement

    Digital Advertising, Analysis, and Security

    The digital world offers enormous potential for brands, but it also creates an environment where mistakes are far less forgiving. With the right strategy, rapid growth can be achieved; however, even small errors can cause significant damage to brand reputation and budgets. For this...
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    ALL CONTENTS

    Behaviour Marketing

    Cognitive Biases That Influence Our Decisions and Their Impact on Marketing

    Every in-depth analysis of consumer behavior repeatedly reveals a simple truth: people often make...
    AI & Next Generation Marketing

    A New Era for Marketing Teams with ChatGPT

    In today’s digitalized world, we live in an era where marketing teams are racing...
    Trend In Marketing

    Google Marketing Live 2025, Ushering in the AI-First Era of Digital Marketing

    On May 21, 2025, Google hosted its annual Google Marketing Live (GML) event, unveiling...
    AI & Next Generation Marketing

    AI Speaks, but Humans Are Disappearing

    With the rise of artificial intelligence, the nature of the internet is undergoing a...
    Brand Marketing

    The Power and Evolution of Word-of-Mouth (WOM) Marketing

    In the realm of modern marketing—especially with the growing importance of social engagement and...
    Digital Marketing

    The Social Chaos Power of Social Media

    It is necessary to examine how social media can trigger individuals' emotional and psychological...
    Brand Marketing

    Branding & Sales on Social Channels

    Promotional efforts on social channels have become a powerful tool in behavior marketing. These...
    AI & Next Generation Marketing

    The Marketing Jobs AI Will Replace

    As artificial intelligence (AI) continues to evolve, it's rapidly transforming the marketing landscape. While...
    AI & Next Generation Marketing

    Which Jobs Will Artificial Intelligence Support in Marketing?

    Artificial Intelligence (AI) has become integral to the marketing world, embedding itself into operations,...
    Behaviour Marketing

    Analyzing the Buying Behavior

    As a company, isn’t our ultimate goal to sell as many products as possible...
    Digital Slavery

    Meta & Google, Today and Tomorrow

    Facebook—now known as Meta—has been a central player in the digital world for nearly...
    Digital Slavery

    How Far Can We Keep Our Children Away from Digital Traps?

    Protecting our children from data-driven digital systems is becoming increasingly difficult. Today, a child...
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