Years of research in marketing science have shown that unless those working in this field thoroughly study and implement necessary applications and research, it all remains meaningless. This week, I visited several shopping malls in Istanbul and wondered why the stores of major brands were nearly empty. Why were there no customers in these stores? Of course, the current...
As the world of marketing continues to evolve with new developments each day, it's essential for industry leaders to come together, exchange ideas, and set the trends for the future. In this regard, Fast Company Turkey has established the Marketing Council, providing a significant...
We may be employees of a company, but we need to remember that these companies are not associations or foundations; they are all for-profit entities. Marketing's task here is to increase profit rates every year. No one should deceive themselves, all brand employees, including...