General Marketing
Brand Marketing
The Power and Evolution of Word-of-Mouth (WOM) Marketing
In the realm of modern marketing—especially with the growing importance of social engagement and brand perception—the concept of Word-of-Mouth (WOM) Marketing continues to play a pivotal role in strengthening brand reputation and customer loyalty. As social media platforms have surged in popularity, the influence...
General Marketing
The Power of Social Marketing in Brand Valuation and Digital Integration
In the marketing world, social marketing has become an indispensable tool for companies today. Unlike traditional advertising efforts, social marketing focuses on influencing societal behavior and creating a positive brand perception. This approach is not limited to selling products; it aims to establish emotional...
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General Marketing
European Football Championship & Sports Marketing!
Although sports marketing is similar to all marketing efforts in general, it is one...
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AI & Next Generation Marketing
Who Poses a Greater Threat: Humans or Artificial Intelligence?
In a world rapidly driven by digitalization, data has become as valuable as gold....
Behaviour Marketing
Cognitive Biases That Influence Our Decisions and Their Impact on Marketing
Every in-depth analysis of consumer behavior repeatedly reveals a simple truth: people often make...
AI & Next Generation Marketing
A New Era for Marketing Teams with ChatGPT
In today’s digitalized world, we live in an era where marketing teams are racing...
Trend In Marketing
Google Marketing Live 2025, Ushering in the AI-First Era of Digital Marketing
On May 21, 2025, Google hosted its annual Google Marketing Live (GML) event, unveiling...
