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    Brand Marketing

    The Power and Evolution of Word-of-Mouth (WOM) Marketing

    In the realm of modern marketing—especially with the growing importance of social engagement and brand perception—the concept of Word-of-Mouth (WOM) Marketing continues to play a pivotal role in strengthening brand reputation and customer loyalty. As social media platforms have surged in popularity, the influence...
    General Marketing

    The Power of Social Marketing in Brand Valuation and Digital Integration

    In the marketing world, social marketing has become an indispensable tool for companies today. Unlike traditional advertising efforts, social marketing focuses on influencing societal behavior and creating a positive brand perception. This approach is not limited to selling products; it aims to establish emotional...
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    General Marketing

    European Football Championship & Sports Marketing!

    Although sports marketing is similar to all marketing efforts in general, it is one...

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    AI & Next Generation Marketing

    A New Era for Marketing Teams with ChatGPT

    In today’s digitalized world, we live in an era where marketing teams are racing...
    Behaviour Marketing

    Cognitive Biases That Influence Our Decisions and Their Impact on Marketing

    Every in-depth analysis of consumer behavior repeatedly reveals a simple truth: people often make...
    Trend In Marketing

    Google Marketing Live 2025, Ushering in the AI-First Era of Digital Marketing

    On May 21, 2025, Google hosted its annual Google Marketing Live (GML) event, unveiling...
    AI & Next Generation Marketing

    AI Speaks, but Humans Are Disappearing

    With the rise of artificial intelligence, the nature of the internet is undergoing a...

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