Digital Marketing
Essential Strategies for Websites and Mobile Applications
In today’s interconnected world, accessing information about a company’s products and brand is only a click away. Just two decades ago, this was a far more costly and time-consuming process. Now, thanks to reduced costs and the proliferation of digital tools, creating a website...
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AI & Next Generation Marketing
Who Poses a Greater Threat: Humans or Artificial Intelligence?
In a world rapidly driven by digitalization, data has become as valuable as gold....
Behaviour Marketing
Cognitive Biases That Influence Our Decisions and Their Impact on Marketing
Every in-depth analysis of consumer behavior repeatedly reveals a simple truth: people often make...
AI & Next Generation Marketing
A New Era for Marketing Teams with ChatGPT
In today’s digitalized world, we live in an era where marketing teams are racing...
Trend In Marketing
Google Marketing Live 2025, Ushering in the AI-First Era of Digital Marketing
On May 21, 2025, Google hosted its annual Google Marketing Live (GML) event, unveiling...
