It is necessary to examine how social media can trigger individuals' emotional and psychological reactions, and how these reactions can resonate on a societal level. Social media platforms are filled with content that directly appeals to the subconscious, and this content can easily shape...

You need to determine your digital marketing strategy differently according to your company's product range. A planning in line with your customer segmentation on both social media and other interactive platforms will highly affect both your communication and marketing activities.According to your low-high consideration...