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    Customer Management

    Capturing True Customer Sincerity

    In behavioral marketing, the focus should not be on manipulating consumers, but rather on understanding their emotional and psychological needs. Numerous psychological studies confirm that emotions play a dominant role in purchasing decisions. Therefore, brands must build their strategies around sincerity and openness. Building...
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    A New Era for Marketing Teams with ChatGPT

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    Google Marketing Live 2025, Ushering in the AI-First Era of Digital Marketing

    On May 21, 2025, Google hosted its annual Google Marketing Live (GML) event, unveiling...