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    Brand Marketing

    Brand Marketing

    The Power and Evolution of Word-of-Mouth (WOM) Marketing

    In the realm of modern marketing—especially with the growing importance of social engagement and brand perception—the concept of Word-of-Mouth (WOM) Marketing continues to play a pivotal role in strengthening brand reputation and customer loyalty. As social media platforms have surged in popularity, the influence...
    Brand Marketing

    Branding & Sales on Social Channels

    Promotional efforts on social channels have become a powerful tool in behavior marketing. These efforts leverage psychological and social tendencies to build brand loyalty and drive sales. Academic research shows that consumer behaviors can be influenced through promotions on social media. For instance, limited-time...
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    Effective Channel Strategies for Brands

    Incorporating behavioral marketing insights, brands should craft strategies that tap into psychological and sociological...
    Brand Marketing

    Brand Growth and the Double Jeopardy Law!

    Whether you are a small or large business owner or a marketing manager of...
    Brand Marketing

    Social Responsibility Projects

    We may be employees of a company, but we need to remember that these...

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    AI & Next Generation Marketing

    A New Era for Marketing Teams with ChatGPT

    In today’s digitalized world, we live in an era where marketing teams are racing...
    Behaviour Marketing

    Cognitive Biases That Influence Our Decisions and Their Impact on Marketing

    Every in-depth analysis of consumer behavior repeatedly reveals a simple truth: people often make...
    Trend In Marketing

    Google Marketing Live 2025, Ushering in the AI-First Era of Digital Marketing

    On May 21, 2025, Google hosted its annual Google Marketing Live (GML) event, unveiling...
    AI & Next Generation Marketing

    AI Speaks, but Humans Are Disappearing

    With the rise of artificial intelligence, the nature of the internet is undergoing a...

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