Brand Marketing
The Power and Evolution of Word-of-Mouth (WOM) Marketing
In the realm of modern marketing—especially with the growing importance of social engagement and brand perception—the concept of Word-of-Mouth (WOM) Marketing continues to play a pivotal role in strengthening brand reputation and customer loyalty. As social media platforms have surged in popularity, the influence...
Brand Marketing
Branding & Sales on Social Channels
Promotional efforts on social channels have become a powerful tool in behavior marketing. These efforts leverage psychological and social tendencies to build brand loyalty and drive sales. Academic research shows that consumer behaviors can be influenced through promotions on social media. For instance, limited-time...
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Effective Channel Strategies for Brands
Incorporating behavioral marketing insights, brands should craft strategies that tap into psychological and sociological...
Brand Marketing
Brand Growth and the Double Jeopardy Law!
Whether you are a small or large business owner or a marketing manager of...
Brand Marketing
Social Responsibility Projects
We may be employees of a company, but we need to remember that these...
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AI & Next Generation Marketing
Who Poses a Greater Threat: Humans or Artificial Intelligence?
In a world rapidly driven by digitalization, data has become as valuable as gold....
Behaviour Marketing
Cognitive Biases That Influence Our Decisions and Their Impact on Marketing
Every in-depth analysis of consumer behavior repeatedly reveals a simple truth: people often make...
AI & Next Generation Marketing
A New Era for Marketing Teams with ChatGPT
In today’s digitalized world, we live in an era where marketing teams are racing...
Trend In Marketing
Google Marketing Live 2025, Ushering in the AI-First Era of Digital Marketing
On May 21, 2025, Google hosted its annual Google Marketing Live (GML) event, unveiling...
