Behaviour Marketing
Cognitive Biases That Influence Our Decisions and Their Impact on Marketing
Every in-depth analysis of consumer behavior repeatedly reveals a simple truth: people often make decisions not through rational processes but via irrational cognitive paths. This is precisely where cognitive biases, one of the foundational elements of marketing, come into play. A consumer’s purchasing decisions...
Behaviour Marketing
Analyzing the Buying Behavior
As a company, isn’t our ultimate goal to sell as many products as possible or offer services to numerous clients? After all, we’re not running a charity. We need to sell and make money. Ultimately, brand valuation, after-sales services, and benefit-oriented tools all serve...
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Behaviour Marketing
Understanding the Customer Mind and the Role of the Subconscious
The breakthroughs in psychology and sociology during the 19th century brought concepts into our...
Behaviour Marketing
The Red Net Illusion: A Lesson in Ethical Behavioral Marketing
In my previous article, we emphasized that marketing is "a scientific discipline designed to...
Behaviour Marketing
Marketing – A Scientific Discipline at Its Core
Marketing is far more than the art of promoting products; it is a true...
Behaviour Marketing
Consumer Purchase Behavior Analysis in Behavioral Marketing with Adler and Freud
Behavioral marketing seeks to understand the deep psychological foundations behind consumer purchasing behavior. When...
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AI & Next Generation Marketing
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In a world rapidly driven by digitalization, data has become as valuable as gold....
Behaviour Marketing
Cognitive Biases That Influence Our Decisions and Their Impact on Marketing
Every in-depth analysis of consumer behavior repeatedly reveals a simple truth: people often make...
AI & Next Generation Marketing
A New Era for Marketing Teams with ChatGPT
In today’s digitalized world, we live in an era where marketing teams are racing...
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Google Marketing Live 2025, Ushering in the AI-First Era of Digital Marketing
On May 21, 2025, Google hosted its annual Google Marketing Live (GML) event, unveiling...
