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    Behaviour Marketing

    Behaviour Marketing

    Cognitive Biases That Influence Our Decisions and Their Impact on Marketing

    Every in-depth analysis of consumer behavior repeatedly reveals a simple truth: people often make decisions not through rational processes but via irrational cognitive paths. This is precisely where cognitive biases, one of the foundational elements of marketing, come into play. A consumer’s purchasing decisions...
    Behaviour Marketing

    Analyzing the Buying Behavior

    As a company, isn’t our ultimate goal to sell as many products as possible or offer services to numerous clients? After all, we’re not running a charity. We need to sell and make money. Ultimately, brand valuation, after-sales services, and benefit-oriented tools all serve...
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    Behaviour Marketing

    Understanding the Customer Mind and the Role of the Subconscious

    The breakthroughs in psychology and sociology during the 19th century brought concepts into our...
    Behaviour Marketing

    The Red Net Illusion: A Lesson in Ethical Behavioral Marketing

    In my previous article, we emphasized that marketing is "a scientific discipline designed to...
    Behaviour Marketing

    Marketing – A Scientific Discipline at Its Core

    Marketing is far more than the art of promoting products; it is a true...
    Behaviour Marketing

    Consumer Purchase Behavior Analysis in Behavioral Marketing with Adler and Freud

    Behavioral marketing seeks to understand the deep psychological foundations behind consumer purchasing behavior. When...

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    Cognitive Biases That Influence Our Decisions and Their Impact on Marketing

    Every in-depth analysis of consumer behavior repeatedly reveals a simple truth: people often make...
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