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    AI & Next Generation Marketing

    A New Era for Marketing Teams with ChatGPT

    In today’s digitalized world, we live in an era where marketing teams are racing against time. While striving to achieve maximum efficiency with limited resources, every new tool can save us time, provide inspiration, or make our strategies smarter. At this point, ChatGPT, backed...
    Behaviour Marketing

    Cognitive Biases That Influence Our Decisions and Their Impact on Marketing

    Every in-depth analysis of consumer behavior repeatedly reveals a simple truth: people often make decisions not through rational processes but via irrational cognitive paths. This is precisely where cognitive biases, one of the foundational elements of marketing, come into play. A consumer’s purchasing decisions...
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    Trend In Marketing

    Google Marketing Live 2025, Ushering in the AI-First Era of Digital Marketing

    On May 21, 2025, Google hosted its annual Google Marketing Live (GML) event, unveiling...
    AI & Next Generation Marketing

    AI Speaks, but Humans Are Disappearing

    With the rise of artificial intelligence, the nature of the internet is undergoing a...
    Brand Marketing

    The Power and Evolution of Word-of-Mouth (WOM) Marketing

    In the realm of modern marketing—especially with the growing importance of social engagement and...
    Digital Marketing

    The Social Chaos Power of Social Media

    It is necessary to examine how social media can trigger individuals’ emotional and psychological...
    Brand Marketing

    Branding & Sales on Social Channels

    Promotional efforts on social channels have become a powerful tool in behavior marketing. These...
    AI & Next Generation Marketing

    The Marketing Jobs AI Will Replace

    As artificial intelligence (AI) continues to evolve, it's rapidly transforming the marketing landscape. While...
    AI & Next Generation Marketing

    Which Jobs Will Artificial Intelligence Support in Marketing?

    Artificial Intelligence (AI) has become integral to the marketing world, embedding itself into operations,...
    Behaviour Marketing

    Analyzing the Buying Behavior

    As a company, isn’t our ultimate goal to sell as many products as possible...
    Digital Slavery

    Meta & Google, Today and Tomorrow

    Facebook—now known as Meta—has been a central player in the digital world for nearly...
    Digital Slavery

    How Far Can We Keep Our Children Away from Digital Traps?

    Protecting our children from data-driven digital systems is becoming increasingly difficult. Today, a child...
    Digital Slavery

    Where Do Companies Stand in Data Collection from Consumers?

    In January 2019, I quickly walked into the office, sat down at my desk,...
    General Marketing

    The Power of Social Marketing in Brand Valuation and Digital Integration

    In the marketing world, social marketing has become an indispensable tool for companies today....
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    Latest articles

    AI & Next Generation Marketing

    A New Era for Marketing Teams with ChatGPT

    In today’s digitalized world, we live in an era where marketing teams are racing...
    Behaviour Marketing

    Cognitive Biases That Influence Our Decisions and Their Impact on Marketing

    Every in-depth analysis of consumer behavior repeatedly reveals a simple truth: people often make...
    Trend In Marketing

    Google Marketing Live 2025, Ushering in the AI-First Era of Digital Marketing

    On May 21, 2025, Google hosted its annual Google Marketing Live (GML) event, unveiling...
    AI & Next Generation Marketing

    AI Speaks, but Humans Are Disappearing

    With the rise of artificial intelligence, the nature of the internet is undergoing a...

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