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AI & Next Generation Marketing
Who Poses a Greater Threat: Humans or Artificial Intelligence?
In a world rapidly driven by digitalization, data has become as valuable as gold. But this valuable asset is under threat from two major sources: the human factor and artificial intelligence. When we consider data security in the context of marketing, who represents the...
Behaviour Marketing
Cognitive Biases That Influence Our Decisions and Their Impact on Marketing
Every in-depth analysis of consumer behavior repeatedly reveals a simple truth: people often make decisions not through rational processes but via irrational cognitive paths. This is precisely where cognitive biases, one of the foundational elements of marketing, come into play. A consumer’s purchasing decisions...
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AI & Next Generation Marketing
A New Era for Marketing Teams with ChatGPT
In today’s digitalized world, we live in an era where marketing teams are racing...
Trend In Marketing
Google Marketing Live 2025, Ushering in the AI-First Era of Digital Marketing
On May 21, 2025, Google hosted its annual Google Marketing Live (GML) event, unveiling...
AI & Next Generation Marketing
AI Speaks, but Humans Are Disappearing
With the rise of artificial intelligence, the nature of the internet is undergoing a...
Brand Marketing
The Power and Evolution of Word-of-Mouth (WOM) Marketing
In the realm of modern marketing—especially with the growing importance of social engagement and...
Digital Marketing
The Social Chaos Power of Social Media
It is necessary to examine how social media can trigger individuals' emotional and psychological...
Brand Marketing
Branding & Sales on Social Channels
Promotional efforts on social channels have become a powerful tool in behavior marketing. These...
AI & Next Generation Marketing
The Marketing Jobs AI Will Replace
As artificial intelligence (AI) continues to evolve, it's rapidly transforming the marketing landscape. While...
AI & Next Generation Marketing
Which Jobs Will Artificial Intelligence Support in Marketing?
Artificial Intelligence (AI) has become integral to the marketing world, embedding itself into operations,...
Behaviour Marketing
Analyzing the Buying Behavior
As a company, isn’t our ultimate goal to sell as many products as possible...
Digital Slavery
Meta & Google, Today and Tomorrow
Facebook—now known as Meta—has been a central player in the digital world for nearly...
Digital Slavery
How Far Can We Keep Our Children Away from Digital Traps?
Protecting our children from data-driven digital systems is becoming increasingly difficult. Today, a child...
Digital Slavery
Where Do Companies Stand in Data Collection from Consumers?
In January 2019, I quickly walked into the office, sat down at my desk,...
Latest articles
AI & Next Generation Marketing
Who Poses a Greater Threat: Humans or Artificial Intelligence?
In a world rapidly driven by digitalization, data has become as valuable as gold....
Behaviour Marketing
Cognitive Biases That Influence Our Decisions and Their Impact on Marketing
Every in-depth analysis of consumer behavior repeatedly reveals a simple truth: people often make...
AI & Next Generation Marketing
A New Era for Marketing Teams with ChatGPT
In today’s digitalized world, we live in an era where marketing teams are racing...
Trend In Marketing
Google Marketing Live 2025, Ushering in the AI-First Era of Digital Marketing
On May 21, 2025, Google hosted its annual Google Marketing Live (GML) event, unveiling...
