Erkan Terzi works in the fields of marketing, communication, sales, and digital interaction solutions, focusing on integration-based marketing and communication strategies. He was born in Bayburt, Türkiye. He completed his primary, secondary, and high school education in Istanbul. In 2004, he earned his bachelor’s degree in Business Administration from “Istanbul University”. In 2007, he completed his academic English training at “W. Rice University” in Houston, USA. He received his marketing specialization from “University of California, Berkeley” in 2009 and completed his education in Digital Marketing Analytics at “Massachusetts Institute of Technology (MIT) Sloan School” in 2021. He successfully completed the theoretical coursework of his second thesis-based marketing master’s degree at “Istanbul Bilgi University” with a GPA of 3.86/4 in 2024. He is currently continuing his academic thesis studies in the field of marketing.
He has worked full-time in Istanbul, Ankara, and San Francisco in expert, manager, director, and CMO positions at national and international companies such as Koç Group, Sabancı Group, Comcast Spotlight, Ziylan Group, LG Electronics, Aselsan and more. To date, he has provided professional consultancy services in marketing, sales, and communication to dozens of brands across various industries.
He has completed long-term educational programs and earned certifications in technology and international marketing from various institutions and organizations, including Microsoft, the Ministry of National Education, Google, IBM, Marmara University, Boğaziçi University, and York Trade. He has authored books on a range of topics, including “Behavior Marketing” (Neuromarketing, Digital Marketing, Corporate Brand Marketing, Strategic Marketing Planning, and Strategic Digital Marketing Management), communication technologies, and more. His book Behavior Marketing has been sold in 12 countries: United Kingdom, United States, Canada, France, Spain, Japan, Italy, India, Brazil, Netherlands, Germany, and Turkey. His most recent book, “The Secrets of Digital Slavery”, was published in Turkey in 2023 by Efil Publishing.
Erkan Terzi has delivered seminars on marketing, communication, and brand strategy at numerous universities. He has also designed specialized training programs in marketing and communication for the Defense Industry Academy, affiliated with the Presidency of Defense Industries. His articles on marketing and communication have been published in leading magazines and media outlets such as Capital, Para, Marketing Türkiye, Digital Age, Brand Map, Mediacat, Ekonomist, Hürriyet, Milliyet, Akşam, Dünya Gazetesi, Chip, ICT, Yahoo, Anadolu Agency (AA), and HWP. He has participated in numerous conferences and delivered talks on various topics related to marketing, branding, and communication. Throughout his career, he has received over 30 awards for his project-based work. In the field of marketing integration, he has developed 15 unique and original algorithms.
In 2024, Erkan Terzi was listed among the best CMOs in Turkey by ‘Fast Company’ and was invited to the Marketing Council.
Erkan Terzi is married and has two children.
