Erkan Terzi works in the fields of marketing, communication, sales, and digital interaction solutions, focusing on integration-based marketing and communication strategies. He was born in Bayburt, Türkiye, and completed his primary, secondary, and high school education in Istanbul. In 2004, he earned his bachelor’s degree in Business Administration from Istanbul University. In 2007, he completed his academic English program at W. Rice University in Houston, USA. He received his marketing specialization from University of California, Berkeley in 2009 and completed his education in Digital Marketing Analytics at Massachusetts Institute of Technology (MIT) Sloan School in 2021.
He has worked full-time in Istanbul, Ankara, and San Francisco in expert, manager, director, and CMO roles at national and international companies such as Koç Group, Sabancı Group, Comcast Spotlight, Ziylan Group, LG Electronics, Aselsan, and others. To date, he has provided professional consultancy services in marketing, sales, and communication to dozens of brands across various industries.
He has completed long-term training programs and earned certifications in technology and international marketing from various institutions, including Microsoft, the Ministry of National Education, Google, IBM, Marmara University, Boğaziçi University, and York Trade. He has authored books on Neuromarketing, Digital Marketing, Corporate Brand Marketing, Strategic Marketing Planning, and Strategic Digital Marketing Management. His book Behavior Marketing has been sold in 12 countries — the United Kingdom, United States, Canada, France, Spain, Japan, Italy, India, Brazil, the Netherlands, Germany, and Turkey. His most recent book, The Secrets of Digital Slavery, was published in Turkey in 2023 by Efil Publishing.
As part of his ambition to combine data analytics, behavioral insights, and AI-driven decision systems, Erkan Terzi founded “inMOLA,” Türkiye’s first vendor-agnostic AI-powered marketing decision engine.
Built on integration-based marketing architecture, inMOLA unifies all marketing, digital, sales, brand, and communication data, generates performance scores through original algorithms, and delivers strategic intelligence for companies. Today, inMOLA operates as a multi-module decision platform used by brands, technology hubs, and institutions, shaping the future of data-driven marketing in Türkiye and beyond.
Erkan Terzi has delivered seminars on marketing, communication, and brand strategy at numerous universities. He has also designed specialized marketing and communication programs for the Defense Industry Academy, affiliated with the Presidency of Defense Industries. His articles have been published in leading magazines and media outlets such as Capital, Para, Marketing Türkiye, Digital Age, Brand Map, Mediacat, Ekonomist, Hürriyet, Milliyet, Akşam, Dünya Gazetesi, CHIP, ICT, Yahoo, Anadolu Agency (AA), and HWP. He has participated in numerous conferences and delivered talks on various marketing, branding, and communication topics. Throughout his career, he has received over 30 awards for project-based achievements and has developed 15 original marketing algorithms in the field of marketing integration.
To bridge academic knowledge with real-world marketing practice, he founded MBR Academy, providing education, research, and consultancy in marketing, communication, sales, and behavioral strategy — integrating data, creativity, and human insight to shape the future of marketing intelligence.
In 2024, Erkan Terzi was listed among the best CMOs in Turkey by Fast Company and was invited to the Marketing Council. He currently serves as an Executive Advisor to the CEO, providing strategic guidance on innovation, marketing, and ecosystem development for one of Türkiye’s leading technology hubs — Teknopark Istanbul / Presidency of the Republic of Türkiye – Secretariat of Defence Industries.
Erkan Terzi is married and has two children.