I’m excited to announce my upcoming guest appearance on the Webtures Talks podcast, scheduled for February 6th. Webtures Talks is renowned for its insightful conversations with industry experts, and I’m honored to join their ranks.
During the podcast, we’ll explore a range of topics that sit at the intersection of technology, marketing, and healthcare. My journey in digital marketing began with an education from some of the world’s most prestigious institutions, like MIT and Berkeley, where I learned the power of data-driven decision-making and the importance of always staying ahead of technology trends.
We’ll also delve into the world of Behavioral Marketing, a subject I’ve explored in my writing. My latest book (Secret of Digital Slavery) addresses the complex relationship we have with technology, especially its darker aspects, and how marketers can navigate this landscape ethically.
I’ll share insights on building a digital presence that stands out, drawing on my experiences in enhancing visibility and credibility online. This advice will be especially valuable for those just starting their career or looking to boost their digital footprint.
The conversation will then shift to the healthcare sector, where the rapid advancements in AI and technology are making significant impacts. At Massive Bio, where I serve as CMO, we’re at the forefront of integrating AI to connect cancer patients with clinical trials, offering personalized and accessible treatment options.
Our discussion will also touch on the marketing strategies behind Massive Bio, highlighting our efforts to build brand recognition globally, and the unique challenges and opportunities of marketing in the healthcare industry.
Lastly, I’ll share my thoughts on the latest technological advancements that excite me and my predictions for the future of digital marketing.
Stay tuned for a podcast episode that promises to be both enlightening and inspiring, offering valuable perspectives for anyone interested in the evolving roles of technology and marketing in improving lives.