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Wash and Have Fun with TwinWash!

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With the basic projects we prepared for the promotion of LG TwinWash product, we want to increase both product exposure and interaction rate with great gifts. In this context, we started 2 digital content works and 2 advertisement works including media management in the same month.

With the basic projects we prepared for the promotion of LG TwinWash product with Facebook data ad management targeting, we want to increase both product visibility and interaction rate with great gifts. In this context, we started 2 digital content works and 2 advertisement works including media management in the same month. We activated promotion for LG Premium Shops for the user; 4 special targeted ad categorization for GDN and the following 2 content digital works.

The results are quite pleasing; a 6-fold increase in terms of products; and a great rise in the world ranking, ranking 3rd among all countries.

With 5 Questions 5 Answers, we directed our LG TwinWash questions to our users. 4 questions are multiple choice and the last question is open-ended. Users who answer all questions about LG TwinWash correctly and give the most different answer to the last open-ended question will win gifts.

Our Practical Knowledge contest with LG is special for moms. We asked users to send us the most practical information they know about laundry. The most valuable practical information will of course win the best washing machine LG TwinWash.

We received tens of thousands of entries for both contests. In addition to these two content projects, we will also be finalizing the Do it Now! project.

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