HomeMedia RelationsData Usage with Consumer Insights / Mediacat

Data Usage with Consumer Insights / Mediacat

Published on

Subscribe

spot_imgspot_img

16 October 2018 / Mediacat — LG Turkey became the new customer of the Consumer Insight Platform, which received an investment of 1 million TL in May this year of Kimola, which became a company in 2014 to process text data in the big data field.

LG Turkey Digital Marketing Officer Erkan Terzi evaluated the cooperation and said, “Changing century, changing generations give us clues about how technology should be used better. You have to use the importance of big data to create more targeted customer segments and make the right promotion to the right customer in order to increase your sales targets as well as accurate costing, rather than mass uses. This is an important breakdown for both your brand and your valued customers. Innovative organizations such as Kimola, which target data separations and prepare quality systems for brands according to customer behavior analysis, offer a useful service not only for my own brand but also for many brands within the scope of increasing your sales and targeting the right consumers. In this context, I support all digital investments and systems where you can get meaningful results, especially by using digital technologies more accurately, not for the sake of individualization in general. I think that the better digital technology is used in this area, the more benefits can be provided for the brand.”

Kimola’s Consumer Insight Platform, which has been working for corporations and brands such as Japan Tobacco International, Nike, Ipsos since the day it was founded; It transforms the lifestyles of consumers into meaningful data in four different countries, Turkey, the United States, the United Kingdom and Canada, and enables brands to obtain consumer profiling in seconds with artificial intelligence and optimize their media and communication strategies.

Latest articles

“I Have Cancer” Project

We have made new project about cancer awareness: "I Have Cancer". We wanted to...

Donation For Life

We announced the launch of “Donation for Life,” a new awareness campaign created to...

Massive Bio Reasserts Global Growth Strategy with Key C-Suite Hires and Executive Director Appointments

Massive Bio, a leader in AI-powered cancer clinical trial enrollment, today announced the addition...

Massive Bio supports “Donation For Life”

Massive Bio announced the launch of "Donation for Life," an awareness campaign to support...

Massive Bio Continues to Grow in Europe

NEW YORK--(BUSINESS WIRE)--Massive Bio, which uses its proprietary artificial intelligence-based platform to match cancer...

Public Relation Valuation Project

The calculation of the news value of the content published by brands by the...

Social Media Improvement Project

It is a usage study for controlling and improving the number of interactions and...

Technopat / Behavioral Marketing Book, Available January 2022

The Behavioral Marketing book written by Erkan Terzi is getting ready to take its...

More like this

“I Have Cancer” Project

We have made new project about cancer awareness: "I Have Cancer". We wanted to...

Donation For Life

We announced the launch of “Donation for Life,” a new awareness campaign created to...

Massive Bio Reasserts Global Growth Strategy with Key C-Suite Hires and Executive Director Appointments

Massive Bio, a leader in AI-powered cancer clinical trial enrollment, today announced the addition...