Technopat / Behavioral Marketing Book, Available January 2022
The Behavioral Marketing book written by Erkan Terzi is getting ready to take its place on the shelves in January 2022 with the contributions of Efil Publishing House. About the book that deals with the digitalized marketing world…
He studied Digital Marketing Analysis at Massachusetts Institute of Technology / MIT Sloan School. He completed his marketing specialization education on Marketing and Digital Technologies at the University of California, Berkeley. He received a bachelor’s degree in Business Management, with a focus on marketing, at Istanbul University – Faculty of Business Administration. He also studied academic language and studio photography at W.Rice University. Now actively he has been working for ASELSAN as “Brand and Digital Communication Lead”.
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