HomeMarketing ProjectsTest Gruop Project

Test Gruop Project

Published on

We continued our test group work on the LG G6 model, which we first started with the G4. We received more than 15 thousand applications in 1 week. We established a test group of 25 people. Our project consisted of 2 stages. The first stage was when we received the applications for participation, and the second stage was the working practices in which the test group members fulfilled the given tasks.

All test group members were smartphone users like us. We did not include any bloggers, influencers, etc. We asked the test group members to first use the smartphone and share their candid comments with us.

Screen Shot 2017-06-08 at 11.34.03 AM

Then we asked them to complete wide-angle photos, paired photos and video recording tasks. We got great results and shared these candid content with our users on our social media accounts. In addition, we added all comments to the LG G6 product page so that users who research LG G6 on our product pages can get accurate and candid information.

Thanks to all friends and test group members who contributed to the project.

Subscribe

spot_imgspot_img

Latest articles

Honored to Join Fast Company’s Marketing Council

As the world of marketing continues to evolve with new developments each day, it's...

Brand Growth and the Double Jeopardy Law!

Whether you are a small or large business owner or a marketing manager of...

“Behavioral Economics” on EcoTurk TV

This week, I had the pleasure of appearing on the "Behavioral Economics" program on...

European Football Championship 2024 & Sports Marketing!

Although sports marketing is similar to all marketing efforts in general, it is one...

The effects of artificial intelligence and quantum transformation on the marketing world!

Artificial intelligence has already started to change the marketing world both in terms of...

More like this

Honored to Join Fast Company’s Marketing Council

As the world of marketing continues to evolve with new developments each day, it's...

Brand Growth and the Double Jeopardy Law!

Whether you are a small or large business owner or a marketing manager of...

“Behavioral Economics” on EcoTurk TV

This week, I had the pleasure of appearing on the "Behavioral Economics" program on...