2017 Global Creative Advertising BP Contest Winner – We shot 2 new movies for the LG Minibeam projector. It is a projector that can be used anywhere, can run on battery for 2,5 hours and has superior features that we can transfer images on the screen or wall from a short distance.
Now that we had these features, it was time to do something good and high quality. For this reason, we turned to video works that could go viral.
We prepared our scenarios with alternatives, and after we made our decision, we started the production phase. The skills of the production team you choose and the agency you work with are very important. I think digital work should be natural and not have the quality of a TV commercial. It is also possible to get a negative reaction, especially in such videos. After all, it is the nature of social media. However, as long as likes and positive comments outweigh the negativity, it doesn’t matter.
The number of shares in such videos, especially in published videos, is of great importance. The more natural your video is, the higher the interaction rate. Both of these videos were highly appreciated by the users, I hope you will like them too.
First of all, I would like to thank all my teammates who worked hard and the users who interacted with sincerity.