January 19, 2016 / Marketing Turkey – Coca-Cola’s advertising campaign for 2016, known in Turkey as “Tadını Çıkar”, was unveiled at a press launch in Paris today.
Having abandoned the theme of happiness, Coca-Cola will continue its campaigns with a perspective that adapts to the new generation and ‘appeals to Generation Z’.
The generation born in the 2000s is becoming increasingly influential in the world of advertising, and global brands are paying attention. Brands that come up with new ideas after long researches to create ads for young people are being very cautious to impress Generation Z. Since they are very emotional, one of the ways to appeal to their feelings is emotional commercials.
Coca-Cola was one of the brands that aimed to attract the attention of Generation Z by preparing campaigns on the themes of sharing, friendship and love.
The emotionality of the music in the commercials draws attention.
At the campaign launch in Paris today, the importance given to Generation Z was discussed and the new commercials were shown. The commercials, which Coca-Cola released on Youtube today, are all aimed at appealing to the emotions of the younger generation.
In his article on Generation Z for Marketingturkiye.com.tr, Erkan Terzi talks about this issue as follows “I care more about Generation Z than all these other generations because this generation will be the one where borders disappear and consumers will be the most similar to each other within the scope of citizens of all countries. Therefore, in your marketing strategies, you will now have a data that everyone uses. In the 1990s, it was not easy to predict the future; of course, this difficulty continues today, but a much more predictable world awaits us. Managers who interpret this world correctly will win; those who want to stay behind will be dragged towards Generation X.”