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    Cognitive Biases That Influence Our Decisions and Their Impact on Marketing

    Every in-depth analysis of consumer behavior repeatedly reveals a simple truth: people often make decisions not through rational processes but via irrational cognitive paths. This is precisely where cognitive biases, one of the foundational elements of marketing, come into play. A consumer’s purchasing decisions...

    A New Era for Marketing Teams with ChatGPT

    In today’s digitalized world, we live in an era where marketing teams are racing against time. While striving to achieve maximum efficiency with limited resources, every new tool can save us time, provide inspiration, or make our strategies smarter. At this point, ChatGPT, backed...
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    Latest articles

    Cognitive Biases That Influence Our Decisions and Their Impact on Marketing

    Every in-depth analysis of consumer behavior repeatedly reveals a simple truth: people often make...

    A New Era for Marketing Teams with ChatGPT

    In today’s digitalized world, we live in an era where marketing teams are racing...

    Google Marketing Live 2025, Ushering in the AI-First Era of Digital Marketing

    On May 21, 2025, Google hosted its annual Google Marketing Live (GML) event, unveiling...

    AI Speaks, but Humans Are Disappearing

    With the rise of artificial intelligence, the nature of the internet is undergoing a...