Every in-depth analysis of consumer behavior repeatedly reveals a simple truth: people often make decisions not through rational processes but via irrational cognitive paths. This is precisely where cognitive biases, one of the foundational elements of marketing, come into play. A consumer’s purchasing decisions...
In today’s digitalized world, we live in an era where marketing teams are racing against time. While striving to achieve maximum efficiency with limited resources, every new tool can save us time, provide inspiration, or make our strategies smarter. At this point, ChatGPT, backed...
