Years of research in marketing science have shown that unless those working in this field thoroughly study and implement necessary applications and research, it all remains meaningless. This week, I visited several shopping malls in Istanbul and wondered why the stores of major brands...
As the world of marketing continues to evolve with new developments each day, it's essential for industry leaders to come together, exchange ideas, and set the trends for the future. In this regard, Fast Company Turkey has established the Marketing Council, providing a significant...
